The Relative Effect of Message-Based Appeals to Promote Water Conservation at a Tourist Resort in the Gulf of Thailand

Carbon footprint mitigation on vacation: A norm activation model

“…The salience of norms changes as a person's perception of consequences or responsibility changes and thus influences their decision-making and behavior (Schwartz, 1970b). Past research offers a variety of applications of the model to pro-environmental behavior, including buying products with fewer negative environmental impacts (Heberlein, 1975;Thøgersen, 2006), reusing towels and linens in hotels (Goldstein, Cialdini, & Griskevicius, 2008;Goldstein, Griskevicius, & Cialdini, 2007;Morgan and Chompreeda, 2015), waste reduction (Ebreo, Vining, & Cristancho, 2002-2003Vining and Ebreo, 2002), recycling (Bagozzi and Dabholkar,1994;Bratt, 1999;Hopper & Nielsen, 1991;Schultz & Oskamp, 1996;Thøgersen, 1996Thøgersen, , 2006, energy conservation (Heberlein, 1975;Midden and Ritsema, 1983;Vining and Ebreo, 2002), littering (Heberlein, 1975), reducing the use of free plastic bags from supermarkets (de Groot, Abrahamse, & Jones, 2013), yard burning (Van Liere & Dunlap, 1978), purchasing carbon emission allowances (Lindman, Ek, & Söderholm, 2013) and using public transportation (Hunecke, Blobaum, Matthies, & Hoger, 2001;Thøgersen, 2006).…”

Are we all environmental tourists now? The role of biases in social comparison across and within tourists, and their implications

“…People also modify their behaviour in response to descriptive social norms. This is evident, for instance, from intervention studies targeted towards encouraging people to reuse towels in hotel settings Mair & Bergin-Seers, 2010;Morgan & Chompreeda, 2015;Reese, Loew, & Steffgen, 2014;Terrier & Marfaing, 2015). A common result is that normative messages conveying information about the conservation efforts made by other hotel guests (e.g., "Almost 75% of guests who are asked to participate in our new resource savings program do help by using their towels more than once"; Goldstein et al, 2008, p. 474) can increase towel reuse above baseline rates (see also Bohner & Schlüter, 2014).…”

Using the CAUSE Model to Understand Public Communication about Water Risks: Perspectives from Texas Groundwater District Officials on Drought and Availability

“…Although there is demonstrated interest in improving communication about drought and water availability risks, the topic has been largely overlooked by risk communication researchers except those investigating how normative information influences water conservation attitudes and behaviors . Presently, risk communicators have limited knowledge about ways that water conservation authorities can communicate well with various stakeholders.…”

“…Although there is demonstrated interest in improving communication about drought and water availability risks, the topic has been largely overlooked by risk communication researchers except those investigating how normative information influences water conservation attitudes and behaviors. (6,7) Presently, risk communicators have limited knowledge about ways that water conservation authorities can communicate well with various stakeholders. Given past research that suggests engaging with publics on any risk topic is difficult, (8) our study hopes to elucidate opportunities to improve the quality of water risk communication, specifically in a drought and water availability context, based on the rich knowledge of individuals engaging in such communicative endeavors on a daily basis.…”