1999
DOI: 10.1002/(sici)1097-0266(199901)20:1<1::aid-smj995>3.0.co;2-x
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The relative impact of actual and potential rivalry on firm profitability in the pharmaceutical industry

Abstract: This paper estimates the effects of actual and potential rivalry on profitability of firms in the U.S. pharmaceutical industry during the 20‐year period 1963–82. The results show that during the 1960s actual rivalry among the sampled firms did not materially affect firm profitability, but that during the 1970s competition among incumbents had an increasingly adverse effect on their profitability. The results also show that potential competition significantly reduced drug firms’ profitability during the entire … Show more

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Cited by 37 publications
(16 citation statements)
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“…One industry-specific explanation for the lack of incumbent response is the high rate of entry in the magazine industry; the mean number of new entrants into a market in the sample is nine. Because entry is almost continuous, it may be that the threat of entry keeps prices low, even in the absence of entry (Hannan, 1979;Cool, Roller, and Leleux, 1999). In other words, the magazine industry may be a contestable market in which incumbents set low prices in anticipation of entry, regardless of whether or not it actually occurs.…”
Section: Discussionmentioning
confidence: 99%
“…One industry-specific explanation for the lack of incumbent response is the high rate of entry in the magazine industry; the mean number of new entrants into a market in the sample is nine. Because entry is almost continuous, it may be that the threat of entry keeps prices low, even in the absence of entry (Hannan, 1979;Cool, Roller, and Leleux, 1999). In other words, the magazine industry may be a contestable market in which incumbents set low prices in anticipation of entry, regardless of whether or not it actually occurs.…”
Section: Discussionmentioning
confidence: 99%
“…The increase in rivalry will tend to produce a negative impact on firm profitability. Cool et al. (1999) show that both actual and potential increases in rivalry generate adverse effects on profitability, and Whalen (1992) finds that rivalry has a negative effect on profitability in local banking markets.…”
Section: Theory and Hypothesesmentioning
confidence: 99%
“…The pharmaceutical industry is characterized by substantial entry barriers, large initial investments in product development, great financial effects from registered new drugs, long new product development processes, and a considerable degree of institutional and governmental interaction (Yeoh and Roth, 1999;Roberts, 1999;Koretz and Lee, 1998;Cool, Rö ller and Leleux, 1999). This study is specifically focused on clinical research activities.…”
Section: Clinical Research In the Pharmaceutical Industrymentioning
confidence: 99%