The Representation of Islam Identity on the Commercial TV’s Advertisements

Rosida, Ida; Wulansari, Sulhizah

doi:10.2991/icclas-17.2018.31

Cited by 2 publications

(2 citation statements)

References 4 publications

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“…The Irvandi's Home, as the content creator, articulates her identity as an Indonesian woman who is religious and shaleha. This is in line with the previous study that media represented Indonesian Muslim women as a good wife or shaleha (Rosida, Wulansari, 2017). Further, as one of the media today, YouTube has a great deal in producing meaning (Rosida, 2019).…”

Section: Representationsupporting

confidence: 91%

YouTube as a New Culture in Indonesia: The Construction of Gender Role in the Lens of the Circuit of Culture

Rosida,

Azwar

2021

IJMIL

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This study explores the construction of gender roles performed in The Irvandi's YouTube channel. By deploying cultural studies approach and working within the framework of the circuit of culture by Stuart Hall, this study aims to show how gender role is regulated, produced, consumed, and represented, which then constructs Indonesian women's identity. The result shows that the gender role is regulated through religion by which Islamic teachings are applied in her daily life and the social construction rooted within the patriarchal ideology. Next, the video's content is produced as the content creator accepts the gender roles tightly related to the regulation. Further, the video is consumed by its viewer where power, ideology, gender, and social class have shaped each other. Within its consumption, the video reveals the gender stereotyping and brings the effect of empowering women. As an interrelated element, the circuit of culture represents Indonesian women as ideal Muslim women (shaleha). The identity of women in the video is constructed through representation. She constructs her identity as a religious woman and shaleha. Besides, showing viewers where she usually buys home furnishing products indicates that she shows her middle social class. In conclusion, YouTube has become a new culture in Indonesia and has created an Islamic cultural industry as the content is presenting a series of images, practices, and religious values which is marketed especially to Muslim women. Then, this kind of YouTube video is re-strengthening and re-emphasizing the role of women in the family. The differentiation of roles between men and women is reconstructed and reproduced within this online video sharing platform.

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Section: Representationsupporting

confidence: 91%

YouTube as a New Culture in Indonesia: The Construction of Gender Role in the Lens of the Circuit of Culture

Rosida,

Azwar

2021

IJMIL

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“…Kirk and Miller in (Santosa, 2015) assert that qualitative research is a particular tradition in social sciences or humanities that fundamentally depends on human observations in their own region and relates to these people in their language and terminology. Additionally, qualitative research method commonly comprises contents analysis, discourse analysis, and naturalistic research (Farkhan, 2011 (Rosida & Wulansari, 2017). Therefore, in accordance to the aforementioned definition, this research would be based on data taken from the film, text-books, journals, and other online resources in pursuance of several articles related to the representation of African Americans.…”

Section: Methodsmentioning

confidence: 99%

Orcs Lives Matter: Representation of African Americans in Bright Film

Ayuningtyas

Merdeka

2021

IJIH

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Exploring the way Orcs are portrayed in the Bright film are the focus of this research and futher analyzing the ideology within. This research uses the qualitative research method to help answering the research questions on how Orcs are represented in Bright and how representations reflect the ideology of the text. Additionally, Hall’s representation and ideology theories are applied in the process to provide an insight into the research problems. The research found that Orcs in Bright are constructed in a very like ways as African Americans as they are portrayed as the designated bad guys, targets for animalization and victims of police brutality which match the image of African Americans in American society. These portrayals of Orcs leads to the discussion of Orcs’ poor social standing in society in comparison to other races in the film and in result reflects the ideology the text tries to convey that is black inferiority, as shown by the way the American system and society treated them. Overall, this research can be used as a reference for researches on representation of African Americans and racial allegories in literature.

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The Representation of Islam Identity on the Commercial TV’s Advertisements

Cited by 2 publications

References 4 publications

YouTube as a New Culture in Indonesia: The Construction of Gender Role in the Lens of the Circuit of Culture

YouTube as a New Culture in Indonesia: The Construction of Gender Role in the Lens of the Circuit of Culture

Orcs Lives Matter: Representation of African Americans in Bright Film

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