The role of aesthetic taste in consumer behavior

Hoyer, Wayne D.; Stokburger-Sauer, Nicola

doi:10.1007/s11747-011-0269-y

Cited by 122 publications

(84 citation statements)

References 70 publications

(97 reference statements)

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“…These variabilities have been partially attributed to people's sensitivity for aesthetics [11], and to differences in demographic backgrounds [28]. In a first attempt to automatically predict users' aesthetic preferences, Reinecke et al [25] introduced a model of website aesthetics based on a number of image metrics.…”

Section: Related Workmentioning

confidence: 99%

Quantifying visual preferences around the world

Reinecke

Gajos

2014

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

116

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Website aesthetics have been recognized as an influential moderator of people's behavior and perception. However, what users perceive as "good design" is subject to individual preferences, questioning the feasibility of universal design guidelines. To better understand how people's visual preferences differ, we collected 2.4 million ratings of the visual appeal of websites from nearly 40 thousand participants of diverse backgrounds. We address several gaps in the knowledge about design preferences of previously understudied groups. Among other findings, our results show that the level of colorfulness and visual complexity at which visual appeal is highest strongly varies: Females, for example, liked colorful websites more than males. A high education level generally lowers this preference for colorfulness. Russians preferred a lower visual complexity, and Macedonians liked highly colorful designs more than any other country in our dataset. We contribute a computational model and estimates of peak appeal that can be used to support rapid evaluations of website design prototypes for specific target groups.

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Section: Related Workmentioning

confidence: 99%

Quantifying visual preferences around the world

Reinecke

Gajos

2014

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

116

View full text Add to dashboard Cite

show abstract

“…Likewise, consumers' responsiveness to design/product aesthetics may vary between consumers (Hoyer and Stokburger-Sauer, 2012). The variance is referred to as the centrality of visual product aesthetics (CVPA) (Bloch et al, 2003), and it is defined as "the level of significance that visual aesthetics hold for a particular consumer in his/her relationship with products" (Bloch et al, 2003, p. 551).…”

Section: Consumer Perception Of Valuementioning

confidence: 99%

Consumer acceptance of a revolutionary technology-driven product: The role of adoption in the industrial design development

Park

Gunn

Lee

et al. 2015

Journal of Retailing and Consumer Services

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“…Bayesian solutions to these challenges are also discussed. Hoyer and Stokburger-Sauer (2012) argue that in light of the increasing interest in hedonic aspects of consumer behavior, it is clear that consumer taste plays a critical role in judgment and decision making, particularly for hedonic products and services. They state that at the present time, however, our understanding of consumer aesthetic taste and its specific role for consumer behavior is limited.…”

Section: Articles In the Jams 40th Anniversary Issuementioning

confidence: 99%