The Role of Clients in the Public Relations Campaigns Course

Abstract

Extending Benigni and Cameron (1999), this study provides a current review of teaching methods for the public relations campaigns course based on a national survey. In addition to offering up-to-date descriptions of h o w the campaigns course i s constructed and valued in public relations programs, this study analyzed what m a y be important factors that influence the course outcomes. Clients' satisfaction, implementation of plan books that are developed by students, and jobhnternship opportunities that students receive based on their performance in the campaigns course are all indicators for the effectiveness of teaching campaigns courses. Certain course features, client involvement in class, and clients' payment for services rendered also contribute to more positive course outcomes.

Career Confidence: Fostering Professional Self-Efficacy Through Student-Run Agencies and Integrative Learning

“…Additional benefits to student participants also translate directly to post-graduate employment. SRA members and those exposed to integrative learning opportunities are hired at a faster rate, than their peers, and are seen by employers as more ready to enter a competitive job market (Benigni, Cheng, & Cameron, 2004). Positive benefits while enrolled also include positive effects on GPA (grade point average) (Creedon, Neff, Smith, & Walker, 1999; Maben, 2010).…”

Public relations for the next generation: Middle East Public Relations Association (MEPRA)’s engagement with students

“…Further, Wilson (2012) found that fostering participatory learning in client-based projects led to an increase in the students' critical thinking and problem-solving competencies. The literature on public relations education concludes that public relations courses should include 'real-world' situations to foster learning (Benigni, Cheng, and Cameron, 2004).…”

Nonprofits’ Expectations in PR Service–Learning Partnerships

“…4 Scholars have examined the public relations course/client SL relationship from the instructors' and students' points of view. 5 Students expect SL courses to provide "social and professional growth and psychological and altruistic gratification through community contributions," 6 and a 2008 study confirmed that public relations students in SL courses demonstrated a greater understanding of course content, an enhanced sense of citizenship, and greater appreciation for diverse cultures. 7 Scholars have concluded that student expectations reiterate the necessity for a civic engagement focus, given the role of public relations in relationship building and in strategically addressing social issues that impact society.…”