The role of entrepreneurial orientation in intervening the relationship between social media usage and performance enhancement of exporter SMEs in Indonesia

Dirgiatmo, Yong; Abdullah, Zarifah; Ali, Raja Haslinda Raja Mohd

doi:10.1504/ijtgm.2019.100332

Cited by 21 publications

(23 citation statements)

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“…Following the resource-based view (RBV), researchers have recently postulated that entrepreneurial orientation is necessary for SMEs operating in a digital and dynamic business environment as social media tools enable them to have two-way interaction with customers, suppliers, and other trading partners (Sahaym et al, 2021). Previously, several studies have evidenced the significant correlation between entrepreneurial orientation and social media use in the SME context in countries including Malaysia (Parveen et al, 2016; Tajudeen et al, 2018), Pakistan (Fang et al, 2021), and Indonesia (Dirgiatmo et al, 2019). Thus, based on the above findings and recent emphasis on the effect of entrepreneurial orientation on social media adoption, we hypothesize:…”

Section: Literature Reviewmentioning

confidence: 99%

Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media

et al. 2022

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Increasing globalization and rapid digitization across industries have led to greater international competition. Furthermore, the emergence of new innovation has created both challenges and opportunities for small and medium-sized enterprises (SMEs). SMEs have recently been attracted to social media applications to reach a larger audience, improve their relationship with potential customers, and retain existing customers. However, the scant focus has been devoted to comprehensively understanding the adoption of social media in the SME context in developing countries. This study investigates the effects of technological-organizational-environmental (TOE) factors on social media adoption and its effect on SME performance. Data was collected by generating online survey link. SmartPLS 3.3 was used for the path analysis of 381 SMEs. The findings revealed a significant effect of relative advantage, cost-effectiveness, compatibility, interactivity (technological), entrepreneurial orientation (organizational), and customer pressure (environmental) factors, and an insignificant effect of top management support (organizational) and competitive pressure (environmental) determinants on social media adoption. The study found a significant influence of social media on SME performance. This paper offers several implications for decision-makers, policy-makers, and scholars interested in social media and its use. It builds an empirical, integrated framework for SMEs in developing countries.

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Section: Literature Reviewmentioning

confidence: 99%

Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media

et al. 2022

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“…On the other hand, SMEs always have constraints to survive and face tight competition in the global economy. The most prominent constraints are limiter resources (financial), lack of employee skill and creativity of owner-manager (Dirgiatmo et al, 2019). Therefore, it is important to investigate the extent to which the affiliation of adaptive capability and marketing perform in SMEs.…”

Section: Introductionmentioning

confidence: 99%

Linking adaptive capability, product innovation and marketing performance: Results from Indonesian SMEs

Wiwoho¹,

Suroso²,

Wulandari³

2020

10.5267/j.msl

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The research aims to empirically verify the role of adaptive capability in its contribution to marketing performance, with product innovation as a mediating variable. This research was conducted in small and medium enterprises (SMEs) located in Central Java, Indonesia. A number of 253 questionnaires were distributed and adequately filled. Statistical analysis was conducted by using structural equation modeling with Smart-Partial Least Squares (PLS). The results show that the adaptive capability was positively related to product innovation, but not significant to marketing performance. Furthermore, our findings show that product innovation had a significant effect on marketing performance and it fully mediated the relationship between adaptive capability and marketing performance. These findings offer implications regarding how adaptive capability enhance marketing performance through product innovation in SMEs.

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“…Place branding can be defined as the process used by public administrations to intend to create a place brand, a network of associations in the minds of the target group "based on the visual, verbal, and behavioral expressions of a place, manifested through common goals, communication, values and culture, place stakeholders and overall place design (Ramadhanti et al, 2016). Many place names are also brand names: people respond to place names as they respond to brand names, place names can gain or lose equity (Dirgiatmo et al, 2019).…”

Section: Resultsmentioning

confidence: 99%

Global Muslim Response to Bandung Halal Tourism Branding

Juliansyah

Putri

Suryadana

et al. 2021

IJASTE

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The city of Bandung has great potential for halal tourism. In addition to the carrying capacity of natural and human resources, Bandung has been designated by the Indonesian. However, policy makers still have not carried out special branding for halal tourism for the city of Bandung. This study has a purpose to observe the importance of branding for halal tourism in Bandung. This study uses a qualitative approach. The data were collected through questionnaires and literature study. The result showed that the majority of Muslims from various countries consider halal tourism branding important and influence their choice of the city they will visit.

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The role of entrepreneurial orientation in intervening the relationship between social media usage and performance enhancement of exporter SMEs in Indonesia

Cited by 21 publications

References 0 publications

Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media

Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media

Linking adaptive capability, product innovation and marketing performance: Results from Indonesian SMEs

Global Muslim Response to Bandung Halal Tourism Branding

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