The Role of Experiential Marketing on Customer Loyalty With Customer Satisfaction as a Moderating Variable in Bora Hot Spring Sigi, Central Sulawesi, Indonesia

Santi, Ira Nuriya; Sutomo, Maskuri; Zahara, Zakiyah

doi:10.2991/assehr.k.201017.079

Cited by 6 publications

(9 citation statements)

References 2 publications

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“…Think aspect, like other elements, has a good association with customer loyalty and satisfaction. According to the findings of Indrawati et al, (2016), Santi et al (2020), Udurawana & Wanninayake (2020), all writers believe that experiential marketing aspects and consumer loyalty have a favorable link. Moreover, numerous studies in many fields have come to the same conclusion.…”

Section: Relationship Between Think and Customer Loyaltymentioning

confidence: 98%

“…Consumer loyalty and satisfaction are tied to the related aspect, as are the other variables. According to the findings of Indrawati & Fatharani (2016); Santi et al (2020); Udurawana & Wanninayake (2021), there is a favorable association between experiential marketing components and consumer loyalty. Furthermore, other studies in several fields have come to the same conclusion.…”

Section: Relatementioning

confidence: 99%

“…According to his study, he stated that experiential marketing elements including sense have a positive relationship with customer satisfaction. Also, Indrawati et al, (2016); Santi et al, (2020); Udurawana & Wanninayake (2020), all authors were stated that Sense elements have a positive relationship between experiential marketing elements and customer loyalty. Also, many researchers in different fields stated the same scenario.…”

Section: Relationship Between Sense and Customer Loyaltymentioning

confidence: 99%

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The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka

Mirando,

Wanninayake

2023

SL J. Mgt Stud.

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Nowadays, consumers are more concerned about how they feel while using a product package rather than the quality. Therefore, experiential marketing has started to gain acceptance as a new tactic for subverting standard marketing methods. Subsequently, trustworthiness towards the brand and loyalty from the consumers' side will be created. Furthermore, even in the retail industry creating a memorable experience is the most important challenge due to higher competition in the industry. However, if there are several studies conducted in several industries by revealing the available relationship between experiential marketing and customer loyalty, there is no exact implication for investigating the relationship between experiential marketing on customer loyalty while the mediation role of brand trust in the retail industry of Sri Lanka. The population of the study was customers who have already experienced retail service in Sri Lanka. Under non-probability sampling techniques, a convenient sampling technique was adopted. The sample size was 384. The self-administrative questionnaire was used for collecting data. Through Structural Equation Modeling (SEM) revealed that experiential marketing impact on customer loyalty while there is a mediating role of brand trust. The outcomes of the study indicated that markers should concern the powerfulness of experiential marketing when creating marketing strategies and tactics.

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Section: Relationship Between Think and Customer Loyaltymentioning

confidence: 98%

Section: Relatementioning

confidence: 99%

Section: Relationship Between Sense and Customer Loyaltymentioning

confidence: 99%

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The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka

Mirando,

Wanninayake

2023

SL J. Mgt Stud.

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“…Arismunandara et al (Arismunandar et al, 2019), studying the example of a cafe and the application of experiential marketing in its communication, concluded that experiential marketing has a positive effect on customer loyalty and satisfaction both directly and indirectly, mostly through dimensions such as feelings and compliance. Referring to the positive relationship between experiential marketing and customer loyalty, I. Santi et al (Santi et al, 2020) concluded that there were positive correlations, namely:…”

Section: Communication Of Loyal Consumer Advice On Social Network In ...mentioning

confidence: 99%

Academic and Intercultural Competences of International Students in Higher Education

Drozdova¹,

Taulean²

2022

Acta Prosperitatis

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International education is crucial in Europe; almost all higher educational institutions (HEIs) have international students studying part or full time in English. However, students are often not prepared for the academic process and are not always interculturally competentto study in the international environment. Authors of the present research suppose that apart from communicative language competence, that is vital for the success of studies, learners are expected to possess knowledge and skills on how to study and how to cooperate with students with other cultural backgrounds. The study aims at investigating what academic requirements students as HEI applicants should be prepared for before entrance to the university and what competences, as a result, are required of them for a successful process of studies. Theoretical findings on academic and intercultural competences are presented and the framework of these competences describing skills, abilities and knowledge is compiled. The empirical research includes a case study in Latvia and examples of intercultural competence in the academic environment in Moldova. Insightsfrom theory and the framework may lay background for future research and may benefit different stakeholders of the HEI − international department, students and the academic personnel.

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“…The results of this research are also in accordance with research conducted (Hussein. A (2018); Hussein and Hapsari (2020); Hussein, Hapsari, and Yulianti (2018); Kusumawati and Rahayu (2020); Nobar and Rostamzadeh (2018); Santi et al al. (2020); Jin (2015); Tangkuman and Massie ( 2020)) where they found that experience quality has an influence on customer loyalty in the service industry.…”

Section: The Effect Of Experience Quality On Customer Loyaltymentioning

confidence: 99%

The Effect of Experience Quality on Customer Loyalty Mediated by Emotion and Perceived Authenticity: Study on Ethnic Restaurant Consumers in Malang City, Indonesia

Chintia¹,

Hussein²,

Suryadi³

2021

theijbm

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The food and beverage industry is one of the industries driving the economy in Indonesia which will always grow and stay alive. This research will look at aspects that can influence consumer behavior regarding dining places. This research uses experience quality as an independent variable that affects customer loyalty with emotion and perceived authenticity as mediating variables. This research is categorized as explanatory research. Respondents in this research were consumers who had visited Ethnic Restaurants in Malang City and the determination of the number of samples in this research used a purposive sampling technique with a total sample of 200 respondents. The data collection method used a questionnaire and the data were analyzed by PLS-SEM. The findings of this research indicate that experience quality and emotion have a significant effect on customer loyalty. Emotion also plays a role in mediating the relationship between experience quality and customer loyalty. Meanwhile, perceived authenticity has no significant effect on customer loyalty and cannot mediate the relationship between experience quality and customer loyalty.

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The Role of Experiential Marketing on Customer Loyalty With Customer Satisfaction as a Moderating Variable in Bora Hot Spring Sigi, Central Sulawesi, Indonesia

Cited by 6 publications

References 2 publications

The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka

The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka

Academic and Intercultural Competences of International Students in Higher Education

The Effect of Experience Quality on Customer Loyalty Mediated by Emotion and Perceived Authenticity: Study on Ethnic Restaurant Consumers in Malang City, Indonesia

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