The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study

Abstract

This study assesses the impact of human resource managers on the effectiveness of hotel branding with reference to Jordanian hotel industry. The study followed a cross-sectional design in which data was collected through a questionnaire-based survey. Subsequently, the collected data were analysed using descriptive and multiple regression analysis. Findings of the study revealed that job satisfaction of the employee, employee effectiveness, employee selection, and employee retention strongly and significantly impact the brand promotion and are the focus of interest of HR managers. The results concluded that effective HR policies and practices can ensure improved performance of the hotel sector.

Examining the structural relationship between employee branding, TQHRM and sustainable employability outcome in Indian organized retail

“…Previous research has not shown precise results concerning consistent HRM and TQM categories in improving employee satisfaction, loyalty and performance (Al-Dhaafri and Alosani, 2020;Khdour, 2021;Richards, 2020). Nevertheless, the activities of employers have a considerable influence on employee views and expectations and firms' sustainability.…”

“…The combined dimension of human resource management (HRM) and total quality management (TQM) is essential for developing sustainable organizations and obtaining a competitive advantage in attracting talent onboard. According to Khdour (2021), TQM directly and significantly affects HRM and its practices, leading to organizational performance. However, TQHRM practices alone may not be sufficient during uncertainties, and therefore, it is important to align with unique and sustainable organizational practices required to facilitate strong quality management (QM) and control processes at the workplace.…”

Talent Management Research Trends in International Market-Based Organizations: A Bibliometric Analysis from 2018 to 2021

“…In some research on talent management practices, the focus is on the various talents of organizational employees that can help companies achieve success. That's because talented individuals are likely to do their job well and show outstanding performance in certain environments (Tarigan et al, 2018) Reviewing any organization's success depends on its employees' effective performance through effective human resource management practices (Khdour, 2021).…”

Level Up: An Indonesian Best Practice for Building Public Servants’ Performance

“…On the other hand, lower employee competence leads to decreased organizational performance. Organizations must have capable employees to manage operations efficiently to ensure effective management, leading to improved employee performance (Khdour, 2021;Spector, 1986). Commission cannot be isolated from the processes and outcomes involved, as performance refers to the quality and quantity of work employees produce in fulfilling their assigned duties and responsibilities (Mohammad et al, 2018).…”