The Role of Marketing Innovation Mediation on The Influence of Organizational Creativity on Marketing Performance During The Covid-19 Pandemic Study on MSMEs Incorporated in Bojonegoro APMMIK

Wijayanto, Andrik; Sanaji,

doi:10.52728/ijjm.v2i3.255

Cited by 4 publications

(6 citation statements)

References 31 publications

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“…The results of the analysis of market orientation, product innovation and creativity partially and simultaneously influence marketing performance in MSMEs (Methasari, Kurniawan, & Sidik, 2018). Organizational creativity has a positive and significant effect on marketing innovation, marketing innovation has a positive and significant effect on marketing performance, and organizational creativity has a negative and insignificant effect on marketing performance in MSMEs (Wijayanto & Sanaji, 2021). Creativity and product innovation simultaneously have a positive and significant influence on MSMEs business performance (Kalil & Aenurohman, 2020).…”

Section: Increase In Sales Volume/income Turnovermentioning

confidence: 99%

EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

Awa,

Palahudin

2023

JVS

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Indonesia is a country with a large number of micro, small and medium enterprises (MSMEs) sectors. MSMEs must apply creativity and innovation in order to face increasingly competitive levels of business competition. Understanding and awareness of the importance of creativity and innovation among MSMEs is still low. Understanding the differences between creativity and innovation is still felt to be ambiguous and wrong. The application of the concepts of creativity and innovation is still considered unimportant, considering that many business people want to succeed in their business instantly, without thinking too much, which can drain their mind and energy. The research explores the differences between creativity and innovation, the concept of the importance of creativity and innovation in MSMEs, and the results of research on the importance of creativity and innovation in MSMEs comprehensively examine these things as has never been done before. The aim of the research is to explore the importance of creativity and innovation in MSMEs. The method used is library research, using critical analysis techniques. The results of research exploring the importance of creativity and innovation in MSMEs show that there are 14 differences between creativity and innovation. The importance of creativity and innovation is: (1) creativity and innovation have been accepted in the fields of business/business and management, and can only be achieved through creative and innovative solutions; (2) creativity and innovation in business are two things that business people need to have and develop for success; and (3) creativity and innovation are so important in the business world, that it is necessary to optimize creative and innovative abilities and ideas. Research studies on the importance of creativity and innovation in MSMEs include: the importance of creativity and innovation, the role of creativity and innovation, the impact of creativity and innovation, and the influence of creativity and innovation. The research on the importance of creativity and innovation examines the following 12 things: (1) entrepreneurship (ability, competence, intention, spirit and entrepreneurial mindset); (2) business success/success; (3) continuity/sustainability of business; (4) business development/progress; (5) increasing competitiveness/competitive advantage; (6) buying interest; (7) purchasing decisions; (8) increasing consumer purchasing power; (9) consumer satisfaction; (10) increasing the value of products/services; (11) increase in sales volume/income turnover; and (12) business/marketing performance.

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Section: Increase In Sales Volume/income Turnovermentioning

confidence: 99%

EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

Awa,

Palahudin

2023

JVS

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“…According to (Wijayanto & Sanaji, 2021), a feasibility study is an evaluation and analysis of the potential of a proposed project and is based on research to provide a complete analysis to minimize the risks that will be faced so as to provide full comfort to the entrepreneur's decision to continue the project.…”

Section: Framework Theorymentioning

confidence: 99%

“…Feasibility studies aim to provide project-specific decisions with comprehensive information to decide whether a business project is economically profitable. There are 5 (five) purposes why it is necessary to conduct a feasibility study before a business or project is carried out: (Wijayanto & Sanaji, 2021) Implementation of Human Resources Scorecard-Based Human Resources Work System Design at PT. Suryasukses Abadi Prima Septiani and Setiadi a) Avoid The Risk of Loss, there is a condition of uncertainty that cannot be predicted to occur or occur by itself, so that the feasibility study serves to minimize these unwanted risks.…”

Section: Framework Theorymentioning

confidence: 99%

See 1 more Smart Citation

Analysis of Bonjor Sugar Business Feasibility Study in Karyamukti Village (Case Study on Mr. Lukman’s MSMEs)

Lutfiyya¹,

Akhirson²

2023

ijjm

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Bonjor Sugar is one of the typical preparations from the Gunung Padang Cultural Heritage Site in Karyamukti Village, one of the managers of the Bonjor Sugar Business is Mr. Lukman. As a business that has been running for a long time, Mr. Lukman's business did not test the feasibility of the business he was running. There are several problems related to accessibility, technology, and limited knowledge of human resources. The purpose of this analysis is to test the feasibility of Mr. Lukman's Bonjor Sugar Business. This research uses a mixed or combination research method where data is obtained based on the results of interviews and observations. The results obtained are that there are several aspects that have not been fulfilled. Of the 7 aspects analyzed, only financial, economic and social aspects, as well as environmental aspects are considered feasible.

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“…Nevertheless, the results pertaining to innovation and its impact on BP are still mixed (Apanasovich et al, 2017;Hu et al, 2020;Alakrash et al, 2022). For this reason, several studies suggested the need to include MI to understand its effect on performance (Saunila, 2020;Siriram, 2022) or the variables that can affect MI (Yuliana & Kristiana, 2021). This study focuses on SMEs in Saudi Arabia.…”

Section: Introductionmentioning

confidence: 99%

The Mediating Role of Marketing Innovation Between Internal Social Media Utilization and Business Performance of Smes in Saudi Arabia

Alhamami¹,

Hashim²,

Hamid³

et al. 2023

J. Professional Business Review

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Purpose: The usage of social media (SM) by small and medium enterprises (SMEs) received relatively less attention and the findings in the literature are mixed in terms of the effect of SM on SME performance. The purpose of this study is to examine the effect of SM utilization on SME business performance (SMEBP) in Saudi Arabia. Theoretical Framework: Based on the resource-based view, this study proposed that SM internal utilization (SMIU) affects positively the SMEBP and marketing innovation (MI). MI is expected to affect the SMEBP and mediate the effect of SMIU on SME performance (profitability (PR) and business growth (BG). Design/Methodology/Approach: The population of this study is the SMEs in Al-Riyadh city in Saudi Arabia. A simple random sampling is deployed. The data was collected using a questionnaire. A total of 451 respondents representing SMEs participated in this study. Findings: The finding was derived using Smart PLS version 4. The findings showed that SMIU affected positively PR and BG of SME and MI. MI affected positively the PR and BG of SME and mediated partially the effect of SMIU on PR and BG of SME. Research practical Implication: Decision makers are advised to deploy SM more effectively and to create a rewarding culture for innovative ideas to improve performance. Originality/Value: This study helps to enhance the understanding regarding the role of marketing innovation and social media internal usage in improving the performance of SMEs in emerging economies.

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The Role of Marketing Innovation Mediation on The Influence of Organizational Creativity on Marketing Performance During The Covid-19 Pandemic Study on MSMEs Incorporated in Bojonegoro APMMIK

Cited by 4 publications

References 31 publications

EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

Analysis of Bonjor Sugar Business Feasibility Study in Karyamukti Village (Case Study on Mr. Lukman’s MSMEs)

The Mediating Role of Marketing Innovation Between Internal Social Media Utilization and Business Performance of Smes in Saudi Arabia

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