“…Therefore, searching and analyzing the attractiveness of museum collections and their interpretation for tourists, studying the role and functions of municipal museums as attraction sites of tourist demand in small towns and rural areas should be constantly updated (BERDYUGINA, 2019;LESOVSKAYA, 2018;MARTYNOV, 2018;MERCIU et al, 2018). This, in turn, has stimulated the search for uniqueness, authenticity, and originality directly in the collections of municipal museums (AGARKOVA, 2019;IVANOVA, 2018), which many see in local, regional history, connections with local dynasties, events, and phenomena (RYGALOV, 2019c;YUTINA, 2019;MERCIU et al, 2018). Thus, the municipal museum becomes attractive to visit for various target audiencesresidents, residents of nearby areas, tourists, professionals, schoolchildren and students, local historians, etc.…”