The Role of Pleasure to Improve Tourism Education

Zuccoli, Alejandra; Korstanje, Maximiliano E.

doi:10.1007/978-3-031-21580-3

Cited by 4 publications

(2 citation statements)

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“…Digital marketing offers many benefits to companies in its application [20] and can easily find direct communication channels with consumers. Therefore, companies can collect various valuable information and reviews through social media to improve their superior products [20,21].…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Influencers in Tourism Digital Marketing: A Comprehensive Literature Review

Iswanto,

Handriana,

Nazwin

et al. 2024

Preprint

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Almost all business sectors in various developed and developing countries have realized the importance of transforming conventional marketing to digital marketing, the goal is to increase sales. Many marketing strategies can be applied to increase sales, including utilizing influencers in digital marketing. This study aims to identify digital marketing strategies that have been widely used by researchers in various countries and look for new models or new strategies that are relevant to be applied in developing countries after COVID-19 through a systematic literature review. The author searched for scientific articles on the Scopus database that were in English and fully accessible. This research reviewed 19 articles using a systematic literature review. The results showed that the majority of related research was published in 2018-2022, ten related articles were published in 2022 with three articles published in Spain. All authors proposed various variables, but generally conventional in digital marketing, while not many authors concentrated on the utilization of influencers in carrying out digital marketing. Therefore, this research offers a digital marketing strategy combined with the role of influencers in tourist destinations that have a competitive advantage.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Influencers in Tourism Digital Marketing: A Comprehensive Literature Review

Iswanto,

Handriana,

Nazwin

et al. 2024

Preprint

View full text Add to dashboard Cite

show abstract

“…This has often led to a dual focus, on one hand, an orientation towards the tourism industry and global business, and on the other hand, an understanding of its nature as a social factor. 7 Among the most notable aspects, one can mention tourism management and administration, which cover topics such as strategic planning, tourism marketing, destination management, accommodation and food beverage management, among others. 8 Another significant aspect offered by higher education is sustainable tourism and social responsibility, including sustainable destination management, community-based tourism, environmental conservation, and corporate social responsibility in tourism.…”

Section: Introductionmentioning

confidence: 99%

Exploring tourism trends: a comparative analysis between global trends and higher education programs in Colombia

Burbano-Fernandez,

Ardila,

Sandoval-Serna

et al. 2024

F1000Res

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Background Following the signing of the “Final Agreement for the Termination of the Conflict” in Colombia, an unprecedented boost for tourism is observed, promoting rural development and environmental protection. In the academic realm, Colombian universities offer tourism training programs to develop professionals with skills in management, sustainability, and technology. Methods Information is gathered from the Scopus database on tourism trends and from the National Information System for Higher Education (SNIES) on academic programs in tourism in Colombia until 2022. Geographical maps are employed to visualize the global scope of publications in Scopus and the locations of programs in Colombia. Text mining is used on Scopus abstracts and profiles of Colombian programs, generating word density graphs, frequency tables, and word clustering graphs. Results 707 articles from Scopus originating from 86 countries are selected, and 46 profiles of Colombian universities with tourism programs in 19 regions are compiled. Maps and tables demonstrate the geographical location of article density globally and of universities in Colombia. Word clouds, frequency tables, and dendrograms are generated using the abstracts and profiles. Conclusions Text mining analysis reveals similarities and differences between research and education in tourism in Colombia. There is convergence in management and development, reflecting aligned interests in both datasets. Words like ethics and sustainability indicate a shared commitment to a responsible perspective in the sector. Scopus emphasizes research, while Colombian universities prioritize practical training, especially in tourism management. This difference raises questions about the impact on graduates’ preparedness and their contribution to tourism development in Colombia. The geographical location of programs in Colombia shows a clear connection between academia and the tourism sector, facilitating synergies and continuous improvements.

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Bridging Disciplinary Divides through Computational Social Sciences and Transdisciplinarity in Tourism Education in Higher Educational Institutions: An Austrian Case Study

2023

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Grand societal issues such as climate change and technological disruption challenge all industry sectors, including tourism. To cope with these challenges, new sustainable business models that not only rely on data-driven technologies but also require new ways of collaboration beyond disciplines and sectors by facilitating the overall conception of transdisciplinarity are essential. One potential way to combine all these requirements is computational social sciences. As a discipline-crossing approach, it should be anchored within tourism education to train the future workforce and experts necessary to realize the needed transformation. Thus, this study explores the status quo of tourism curricula in higher educational institutions in Austria through the lens of computational social sciences. In doing so, a set of core modules of computational social sciences content was developed as an analytical framework. The results show that there is still a significant gap between the demands of the tourism industry and the offered educational programs in Austria. The article concludes with insights on how to close the existing gap and some suggestions for possible foundational steps to support the transformation.

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The Role of Pleasure to Improve Tourism Education

Cited by 4 publications

References 0 publications

Influencers in Tourism Digital Marketing: A Comprehensive Literature Review

Influencers in Tourism Digital Marketing: A Comprehensive Literature Review

Exploring tourism trends: a comparative analysis between global trends and higher education programs in Colombia

Bridging Disciplinary Divides through Computational Social Sciences and Transdisciplinarity in Tourism Education in Higher Educational Institutions: An Austrian Case Study

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