The Role of Presence and Para Social Presence on Trust in Online Virtual Electronic Commerce

Teoh, Kung-Keat; Cyril, Eze Uchenna

doi:10.3923/jas.2008.2834.2842

Cited by 11 publications

(4 citation statements)

References 2 publications

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“…Figure 4 summarized the aggregated relations of user satisfaction with virtual reality shopping sites. The user's trust in the virtual shopping environment was studied in [81,82]. Here, the trust outcome refers to the psychological status of consumers who are willing to further interact with the shopping environment to achieve a planned goal.…”

Section: Moderationmentioning

confidence: 99%

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How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

et al. 2021

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Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend.

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Section: Moderationmentioning

confidence: 99%

“…Ref. [81] studied the relation of shopping attitudes and consumer trust cultivated during shopping, which was claimed to be dually influenced by perceived telepresence and social presence, while [82] studied the constructs of these two outcomes. Merging the results of these two papers produced the model of user trust in Figure 5.…”

Section: Moderationmentioning

confidence: 99%

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

et al. 2021

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“…For example, Papadopoulou [11] demonstrates that virtual marketplaces enable the formation of trust over conventional web stores. Nassiri [10] further explains that trust is improved by the mechanisms such as avatar appearance and haptic tools, while Teoh and Cyril [14] point out that presence and para-social presence assisted by virtual reality can affect trust. The weakness of their research is that they do not consider designing an effective trust and reputation mechanism to address the inherited trust problem in virtual marketplaces.…”

Section: Introductionmentioning

confidence: 99%

Handling Subjective User Feedback for Reputation Computation in Virtual Reality

Fang

Şensoy

Zhang

et al. 2012

Lecture Notes in Computer Science

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As the interest in virtual reality is growing both from academia and industry, its new application areas emerge, one of which is the virtual marketplaces. We have previously proposed that buyers may share their experience with sellers in virtual marketplaces by exchanging their feedback. The feedback is composed of terms describing merchandise based on the users' five senses. However, some of these terms (e.g., soft) may be subjective and have different semantics for different buyers. Thus, alignment of the feedback containing subjective terms becomes an indispensable step before using exchanged feedback for reputation computations. In this paper, we propose a novel approach to align subjectivity in user feedback for reputation computation in virtual marketplaces. We demonstrate how sensory data in virtual reality can be exploited to handle subjectivity and describe how the aligned feedback can be used in seller reputation computation.

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“…Garson (1998) proposed the traditional tests such as factor analysis for structural equation modelling (SEM). Recent researchers have demonstrated the benefits of using factor analysis before SEM as complementary to theory in specifying the appropriate factor loadings in the measurement model (Lau, 2008;Teoh, 2008;Tong, 2007).…”

Section: Data Analysis and Findingsmentioning

confidence: 99%

The Knowledge Management Activities for Achieving Competitive Advantage: A Conceptual Framework

Sook-Ling

Choo-Kim²,

Razak³

2013

IJBM

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The main aim of this paper is to discover the most suitable knowledge management (KM) activities of Multimedia Super Corridor-status organisations in Malaysia (MSC Malaysia companies) in their respective situation in achieving competitive advanatge. Various KM activities from past researches since 1990 were reviewed and investigated. 25,932 articles were found using a keyword index search of "knowledge management" in the ProQuest Central online database. After topic filtering, there were only 30 articles were related to the "knowledge management activities". Based on these related topics of the 30 articles, this paper determines there are four KM activities in achieving organisational competitive advanatge: knowledge creation, storage, sharing and utilisation. These four KM activites were then empirically tested and verified using primary data collected from 600 MSC Malaysia Companies.

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The Role of Presence and Para Social Presence on Trust in Online Virtual Electronic Commerce

Cited by 11 publications

References 2 publications

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

Handling Subjective User Feedback for Reputation Computation in Virtual Reality

The Knowledge Management Activities for Achieving Competitive Advantage: A Conceptual Framework

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