The Role of Self‐identity in the Theory of Planned Behavior: A Meta‐Analysis

Abstract

The present study used meta‐analysis to evaluate the role of self‐identity in the theory of planned behavior (TPB). Altogether, 40 independent tests (N = 11607) could be included in the review. A large, sample‐weighted average correlation between self‐identity and behavioral intention was observed (r+ = .47). Multiple regression analyses showed that self‐identity explained an increment of 6% of the variance in intention after controlling for the TPB components, and explained an increment of 9% of the variance when past behavior and the TPB components were controlled. The influence of self‐identity on behavior was largely mediated by the strength of behavioral intentions. Theoretical implications of the findings are discussed.

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“…Rise, Sheeran and Hukkelberg (2010) reported the influence of self-identity on behaviour to largely be mediated by the strength of behavioural intention, and regression analyses by de Bruijn and van den Putte (2012) identified self-identity as the second strongest predictor of exercise behaviour, interacting with exercise intention. Sparks and Guthrie (1998) have argued for researchers to take serious account of the role of self-identity in influencing behavioural intentions.…”

“…Previous research has connected adolescents' physical activity intentions and behaviour to psychosocial constructs such as perceived physical competence (Biddle & Armstrong, 1992;Biddle & Goudas, 1996;Kimiecik, Horn, & Shurin, 1996;Moreno, Moreno, & Cervelló, 2007) and identity (Rise, Sheeran, & Hukkelberg, 2010). Self-perceptions can be considered as 'the awareness of good possessed by the self' (Harter, Fischer, Harter, & Serwator, 1999) and is most generally thought of as an individual's overall positive evaluation of the self (Cast & Burke, 2002;Rosenberg, Schooler, Schoenbach, & Rosenberg, 1995;Sonstroem, 1998).…”

“…In a recent study by Rise, Sheeran and Hukkelberg (2010) exercise role-identity was found to explain an increment of 9% of the variance in intention after controlling for past behaviour and TPB-components, results which also are in line with findings by Sparks and Guthrie (1998). Rise, Sheeran and Hukkelberg (2010) reported the influence of self-identity on behaviour to largely be mediated by the strength of behavioural intention, and regression analyses by de Bruijn and van den Putte (2012) identified self-identity as the second strongest predictor of exercise behaviour, interacting with exercise intention.…”

Use of Structural Equation Modeling to Predict the Intention to Purchase Green and Sustainable Homes in Malaysia

“…As discussed by Sparks and Shepherd (1992), Fekadu and Kraft (2001), Fielding et al (2008) and Nigbur et al (2010), perceived self-identity may enhance the prediction of behavioral intentions. Perceived self-identity refers to the salient aspects of an individual's self-identity towards performing a given behavior (Rise et al, 2010;Cook et al, 2002). Sparks and Shepherd (1992) stated that individuals' self-identity is defined in terms of the societal roles that they identify with.…”

The Theory of Planned Behavior and Self-Identity Factors Drive Graduates to Be Indebtedness

“…Self-identity describes the social groups or social categories that someone belongs to [9]. Rise, [10] posit there is a possibility that self-identity may simply reflect past performance of a behavior which the argument is that people understand what kind of persons they are by making inferences based on their past behavior.…”