2021
DOI: 10.26619/1647-7251.dt21.1
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The role of social networks in cyber-diplomacy in the context of 5G

Abstract: PhD in Audiovisual Communication and Advertising. Lecturer at the University of Valladolid where he teaches the subjects of Culture and Corporate Identity and Brand Management. Member of the Research Group on Trends in Advertising and Consumption of the Icono 14 Association. He has been editor-in-chief at the two main Spanish radio stations, SER and COPE, advisor to various companies and institutions on corporate identity issues and contributor to the candidacy of Segovia (Spain) for European Capital of Cultur… Show more

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Cited by 2 publications
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“…This study followed previous recommendations and guidelines from other authors, such as Zimmer and Proferes [37], for analyzing communication through social networks, which were implemented in other studies on the use of Twitter in institutional communication at the international level [38]. We applied these guidelines to our case, namely the WHO's use of Twitter regarding the vaccinations against SARS-CoV-2.…”
Section: Methodsmentioning
confidence: 99%
“…This study followed previous recommendations and guidelines from other authors, such as Zimmer and Proferes [37], for analyzing communication through social networks, which were implemented in other studies on the use of Twitter in institutional communication at the international level [38]. We applied these guidelines to our case, namely the WHO's use of Twitter regarding the vaccinations against SARS-CoV-2.…”
Section: Methodsmentioning
confidence: 99%
“…Este estudio se ha realizado siguiendo las pautas y recomendaciones de otros autores en el análisis de la comunicación a través de las redes sociales, que fueron implementadas en otros estudios sobre el uso de Twitter en la comunicación institucional (11,12) . Aplicamos estas pautas a nuestro caso, a saber, el uso de Twitter por parte de la FAME con respecto al contenido de sus publicaciones.…”
Section: Materials Y Métodosunclassified