“…According to Atkinson (2013) scanning a QR code for a user can point to: detailed product information, an online store, social media pages, coupons or prize vouchers, information about events and events. In the same way, QR codes found in the store (in display cabinets, on billboards, shelves, flyers, and brochures on display at the store or offered to those who have purchased it at the store) may refer customers to coupons/vouchers, sweepstakes, contests, events, mobile applications that can be downloaded online, contacts and other clues regarding the geographical location of stores from the same retail chain, etc (Bakić, 2020). In this way, users can obtain information that will facilitate the choice of the product, but can also improve their shopping experience.…”