The Roles of Praise and Social Comparison Information in the Experience of Pride

Webster, J. Matthew; Duvall, Jamieson L.; Gaines, Leslie M.; Smith, Richard H.

doi:10.1080/00224540309598441

Cited by 107 publications

(95 citation statements)

References 35 publications

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“…They find that the presence of others leads to automatic activation of impression management concerns, and thereafter increases the accessibility of words that are applicable to social desirability. A number of other studies demonstrate that felt emotions (e.g., embarrassment and pride) may become more acute due to the presence of a social audience (Costa et al, 2001;Dahl et al, 2001;Argo et al, 2005;Webster et al, 2003). Finally, prior research shows that individuals usually refrain from consumption activities that project negative images in public (Argo et al, 2005).…”

Section: Social Presence Service Experience Valence and Service Satimentioning

confidence: 88%

“…Since social presence effects result from the desire to maintain a positive social image (Miller and Leary, 1992), downstream outcomes are more likely to occur when one's social image is perceived as enhanced (damaged) in others' eyes during a positive (negative) event (Dahl et al, 2001;Argo et al, 2005;Webster et al, 2003). When social image is enhanced (damaged), social presence should strengthen those positive (negative) evaluations of the event.…”

Section: Social Presence Service Experience Valence and Service Satimentioning

confidence: 94%

See 1 more Smart Citation

Consumption in the public eye: The influence of social presence on service experience

Chen²,

Alden³

2012

Journal of Business Research

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Section: Social Presence Service Experience Valence and Service Satimentioning

confidence: 88%

Section: Social Presence Service Experience Valence and Service Satimentioning

confidence: 94%

Consumption in the public eye: The influence of social presence on service experience

Chen²,

Alden³

2012

Journal of Business Research

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“…There is even some evidence that people derive greater pleasure and pride from explicitly than implicitly comparative praise (Gaines et al, 2005), particularly when the praise occurs in public (Webster, Duvall, Gaines, & Smith, 2003). These examples document fundamental differences in the way people perceive others and themselves.…”

Section: Discussionmentioning

confidence: 99%

Why Self-enhancement Provokes Dislike: The Hubris Hypothesis and the Aversiveness of Explicit Self-superiority Claims

2015

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Most people believe that they are in many respects superior to others. When they publicly express their superiority, they may do so in an explicitly or implicitly comparative manner ("I am better than others" vs. "I am good"). According to the hubris hypothesis, observers dislike explicit self-superiority claims, because these suggest a negative view of others and hence of the observers. The results of two experiments were consistent with the hubris hypothesis.Participants evaluated explicit self-superiority claimants more unfavorably than implicit selfsuperiority claimants (Experiments 1-2). They attributed less warmth, but not less competence, to explicit than implicit self-superiority claimants (Experiment 2), and this occurred to the extent that participants inferred a negative view of others (Experiments 1-2) and hence of them (Experiment 2).Keywords: self-enhancement, superiority, self-presentation, social comparison, hubris hypothesis HUBRIS HYPOTHESIS 3 Why Self-Enhancement Provokes Dislike:The Hubris Hypothesis and the Aversiveness of Explicit Self-Superiority Claims People believe that, in many respects, they are better and behave better than others (Alicke & Govorun, 2005;Sedikides & Alicke, 2012). These self-superiority beliefs have been linked with diverse interpersonal consequences, ranging from social acceptance to social rejection (Hoorens, 2011;Sedikides, Hoorens, & Dufner, 2015). We argue that the interpersonal consequences of self-superiority beliefs hinge, in part, on the manner in which they are expressed.People may convey self-superiority beliefs by claiming that they are "better than others." Alternatively, they may do so by claiming that they are "good." Borrowing terms introduced by Alicke (2007), we call these "explicit self-superiority claims" and "implicit self-superiority claims," respectively (cf. Hoorens & Van Damme, 2012). Although it is tempting to refer to the latter as non-comparative rather than implicitly comparative (cf. Hoorens, Pandelaere, Oldersma, & Sedikides, 2012), we have come to prefer the explicit-implicit distinction because even seemingly non-comparative self-judgements involve social comparison (Corcoran & Mussweiler, 2010). Performance success is typically defined as doing better than others (Gaines, Duvall, Webster, & Smith, 2005). Also, socially comparative information often influences selfjudgments more than any other type of information (Goolsby & Chaplin, 1988;Klein, 2003;Wood & Wilson, 2003; but see Moore & Klein, 2008). Socially comparative information even influences self-judgments, affect, and behavioral intentions in those cases where objective standards are available and relevant (Klein, 1997).There are good reasons to assert, therefore, that both explicit and implicit self-superiority claims rest upon the belief of being superior to others. Still, observers dislike explicit, but not implicit, self-superiority claims and claimants . But why do they do so?The answer cannot be that explicit, relative to implicit, self-superiority claims communic...

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“…Second, pride is a form of positive reinforcement that facilitates self-regulation (Tracy and Robins 2007;Webster et al 2003). Every experience of pride implies a mastery experience so that pride and self-efficacy, despite being two distinct experiences, often coexist in daily life (Bandura 1982;Williams and DeSteno 2008).…”

Section: Increasing Consumers' Sense Of Agency: the Experience Of Selmentioning

confidence: 99%

Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices

2014

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A significant body of research concludes that stable beliefs of perceived consumer effectiveness lead to sustainable consumption choices. Consumers who believe that their decisions can significantly affect environmental and social issues are more likely to behave sustainably. Little is known, however, about how perceived consumer effectiveness can be increased. We find that feelings of guilt and pride, activated by a single consumption episode, can regulate sustainable consumption by affecting consumers' general perception of effectiveness. This paper demonstrates the impact that guilt and pride have on perceived consumer effectiveness and shows how this effect rests on the ability of these emotions to influence perceptions of agency. After experiencing guilt or pride, consumers see themselves as the cause of relevant sustainability outcomes. The process of causal attribution associated with these emotions influences consumers' use of neutralization techniques. Through the reduction in consumers' ability to neutralize their sense of personal responsibility, guilt and pride positively influence perceived consumer effectiveness. The inability to rationalize-away their personal responsibility, persuades consumers that they affect sustainability outcomes through their decisions. The research advances our understanding of sustainable consumption and identifies a new avenue for the regulation of individual consumer behavior that has significant implications for the development of sustainable marketing initiatives.

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The Roles of Praise and Social Comparison Information in the Experience of Pride

Cited by 107 publications

References 35 publications

Consumption in the public eye: The influence of social presence on service experience

Consumption in the public eye: The influence of social presence on service experience

Why Self-enhancement Provokes Dislike: The Hubris Hypothesis and the Aversiveness of Explicit Self-superiority Claims

Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices

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