2012
DOI: 10.1080/10941665.2011.628329
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The Salient and Organic Images of Taiwan as Perceived by Mainland Chinese Tourists

Abstract: This research investigates the salient and organic images of Taiwan as perceived by Mainland Chinese tourists. Using the method of free elicitation to ask respondents to describe freely their holistic, psychological and unique images of Taiwan, this research obtained abundant marketing information from 57 potential visitors and 59 actual visitors. The results show that Taiwan is perceived to be a beautiful island with attractive nature and culture. The results also reveal that cultural proximity makes Taiwan a… Show more

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Cited by 28 publications
(21 citation statements)
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“…Generally, some of the most frequently mentioned affective image attributes were similar with those mentioned in a study of Y. H. Lin, et al (2012) whose interviewees described the atmosphere of Taiwan as being relaxing, exciting, and pleasant. In addition, it was interesting that one visitor mentioned that his feelings toward Taiwan had changed from estranged to familiar after his visit.…”
Section: (Table 3 Here)mentioning
confidence: 53%
“…Generally, some of the most frequently mentioned affective image attributes were similar with those mentioned in a study of Y. H. Lin, et al (2012) whose interviewees described the atmosphere of Taiwan as being relaxing, exciting, and pleasant. In addition, it was interesting that one visitor mentioned that his feelings toward Taiwan had changed from estranged to familiar after his visit.…”
Section: (Table 3 Here)mentioning
confidence: 53%
“…The amount of travel cost and time IBTs spend on their travel arrangements and accommodations has decreased in recent years; however, IBTs still are more sensitive to travel time compared to non-business travellers (BulchandGidumal et al, 2011). According to Lin and Chen (2012), business travellers spend less time in the transport terminals and experience higher level of time pressure compared to leisure travellers. Assaf et al (2013) measured firm performance using both desirable and bad outputs.…”
Section: Ibtsmentioning
confidence: 98%
“…One major difference identified between non-visitors and visitors is stated by Cialdini et al. (1981) and Lin et al. (2012).…”
Section: Characteristics Of Destination Images For Non-visitorsmentioning
confidence: 99%