The state of academic place branding research according to practitioners

Govers, Robert; Kaefer, Florian; Ferrer-Roca, Natàlia

doi:10.1057/s41254-017-0054-x

Cited by 8 publications

(8 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As a matter of fact, with our international academic papers we do not always contribute to the clarity needed for developing straightforward place branding strategies. A survey among place branding practitioners in 2016 speaks volumes: according to two‐thirds of the respondents place branding research only ‘somewhat meets their needs', while many of them criticise the lack of consensus in using key concepts (Govers et al ).…”

Section: Discussionmentioning

confidence: 99%

“…First, more research could be done on all those activities going on in town halls, marketing offices and promotion agencies where the ‘real' city branding is made. When studying this branding ‘on the ground', researchers automatically hear about relevant issues in the workplace that deserve further attention and where academic place branding research could be meaningful (Govers et al ). Second, place branding scholars could engage themselves more in the practice of city branding as a volunteer, adviser, commentator or supervisor.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

A Short Reflection on City Branding and its Controversies

Hospers¹

2019

Tijd voor Econ & Soc Geog

View full text Add to dashboard Cite

Thanks to its conceptual character the paper 'City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick?' by Kavaratzis and Ashworth (2005) is a classic piece in the area of place branding. The paper has been much cited in the literature, but did it really steer the further development of the field? Nearly fifteen years later, there is still a lot of debate in place branding circles. Taking the paper as a starting point I briefly discuss four controversies in city branding: (1) branding versus marketing; (2) places versus products; (3) policy versus politics; and (4) theory versus practice. I conclude that the complexities surrounding places and their stakeholders asks for more realism, modesty and dialogue in the place branding community.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

A Short Reflection on City Branding and its Controversies

Hospers¹

2019

Tijd voor Econ & Soc Geog

View full text Add to dashboard Cite

show abstract

“…15-16). More recently, 2016 saw the birth of the first dedicated association to the field, the International Place Branding Association (Govers et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Preliminary Analysis for Place Branding and Promotion of the Western Region of Sălaj County, Romania

Kádár¹

2019

TID

View full text Add to dashboard Cite

The current paper is part of a detailed case study on the methodologies and practical procedures behind the tourism promotion of the Western region of Sălaj County in Romania. The aim of the paper is to offer insights regarding the identification of possible place identity elements in order to develop a future destination branding strategy for the region, opening the door for developing tourism promotion or place branding plans. The first part of the paper gathers data from the region by fieldwork and desktop research, then summarises the most important place identity elements of the region, while the second part lists the possible forms of tourism, applicable to the region and elaborates a real data-based source paper suitable to develop a detailed tourism promotion plan based on this research.

show abstract

“…City marketing can also be seen as an instrument to communicate the city's competitive advantage, the quality of the place, its history, lifestyle, and culture (Akturan and O guztimur 2016). Along with city marketing, a few other related concepts with similar objectives have been proposed such as "place marketing," "place branding" (e.g., Braun 2008;Govers 2011;Govers, Kaefer, and Ferrer-Roc 2017), "city branding" (Lucarelli and Berg 2011), and "place making" (Anholt 2010;Green, Grace, and Perkins 2016).…”

Section: The Importance Of Cities' Resourcesmentioning

confidence: 99%

Toward a Resource‐Based View of City Quality: A New Framework

Carvalho¹,

Costa²,

Marnoto³

et al. 2018

Growth and Change

View full text Add to dashboard Cite

Based on an extensive literature review on intelligent cities, smart cities, and happy cities, and on their conceptual connections with citizens' well‐being, quality of life, and happiness, we developed a resource‐based view on City Quality: the PESNAT (political, economic, social, natural, artificial, and technological) framework. The concept of City Quality rests on the idea of cities interconnected sub‐habitats—PESNAT—which are powerful analytical categories needed for understanding cities as complex and intricate loci. This framework eventually aims at assessing the cities' power to attract businesses and people, to contribute to a sustainable development of the city and an increased quality of life. Furthermore, two hypotheses are outlined regarding the level of importance of each sub‐habitat in relation to happiness, and the level of controversy of each one for citizens, city planners, and decision makers.

show abstract

The state of academic place branding research according to practitioners

Cited by 8 publications

References 6 publications

A Short Reflection on City Branding and its Controversies

A Short Reflection on City Branding and its Controversies

Preliminary Analysis for Place Branding and Promotion of the Western Region of Sălaj County, Romania

Toward a Resource‐Based View of City Quality: A New Framework

Contact Info

Product

Resources

About