2019
DOI: 10.18384/2310-6646-2019-1-25-34
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The Study of Search Engine Optimization as One of the Main Components of Marketing

Abstract: Аннотация. В статье рассматривается компонент, входящий в систему цифрового маркетинга − поисковая оптимизация (SEO: Search Engine Optimization), которая служит для продвижения сайта в поисковых системах по определенным запросам пользователей. Авторами сформирован процесс составления алгоритма оптимизации сайта, включающий в себя необходимые действия для проведения внутренней и внешней оптимизации, а также приведено сравнение некоторых инструментов интернет-маткетинга.Ключевые слова: SEO-оптимизация, интернет-… Show more

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Cited by 6 publications
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“…The development of franchising in Russia has negative factors in the new economy, in terms of the work of economic mechanisms, legal and social processes. Let us consider in more detail the groups of factors that negatively affect the development of franchising in the Russian business environment (Zemlyanskaya, Mikhailova & Sazonov, 2019;Novikov & Veas Iniesta, 2019):…”
Section: Literature Reviewmentioning
confidence: 99%
“…The development of franchising in Russia has negative factors in the new economy, in terms of the work of economic mechanisms, legal and social processes. Let us consider in more detail the groups of factors that negatively affect the development of franchising in the Russian business environment (Zemlyanskaya, Mikhailova & Sazonov, 2019;Novikov & Veas Iniesta, 2019):…”
Section: Literature Reviewmentioning
confidence: 99%