“The Taste of Others”: Divergences in Tastes between Professional Experts and Ordinary Consumers of Movies in France

Debenedetti, Stéphane; Larceneux, Fabrice

doi:10.1177/205157071102600404

Cited by 8 publications

(5 citation statements)

References 22 publications

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“…Estas decisões tomadas socialmente geram inovação, beleza e emoção (Lawrence & Philips, 2002). Certas características de consumo por grupo, perfis e preferências (Khaire, 2017) dispõem de diferentes papeis na criação artística, como os papeis de consumidores especiais (por exemplo, os fãs) (Morris, 2014) e da crítica (Debenedetti, & Larceneux, 2011;Khaire, 2017;Svejenova, Pedersen & Vives, 2011). Destacar a singularidade do empreendedorismo artístico e cultural significa destacar a obra enquanto experiência de consumo subjetivamente transformativa (Davel & Cora, 2016).…”

Section: Singularidades Do Empreendedorismo Na Arte E Na Culturaunclassified

Empreendedorismo cultural e artístico: veredas da pesquisa acadêmica

Marins

Davel

2021

Pensamento Contemporâneo em Administração

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A produção acadêmica sobre o empreendedorismo nas artes e cultura é dispersa e as pesquisas conceituais-teóricas integrativas são limitadas. O objetivo deste artigo é consolidar uma compreensão integrada da produção acadêmica sobre a relação entre empreendedorismo, cultura e arte e propor perspectivas renovadoras para pesquisas futuras. Os resultados categorizam singularidades (valor, inovação e consumo subjetivos, lógicas artística, cultural, paradoxal e arriscada), temáticas, impactos (econômicos, sociais, culturais, artísticos e políticos, diretos, indiretos, positivos e negativos), forças e desafios. A estética organizacional é proposta e discutida como perspectiva teórico-conceitual para renovar pesquisas futuras.

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Section: Singularidades Do Empreendedorismo Na Arte E Na Culturaunclassified

Empreendedorismo cultural e artístico: veredas da pesquisa acadêmica

Marins

Davel

2021

Pensamento Contemporâneo em Administração

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“…With regard to critical performance, since Eliashberg and Shugan (1997), a large body of research has studied its effects with a view to determining whether film critics are influencers or predictors of economic performance (Debenedetti, 2006;Carrillat et al, 2018). Even though critics may influence filmgoers' choices, the judgement of professional experts differ from those of ordinary consumers (Debenedetti and Larceneux, 2011). Critics' judgements are much more than simply a way of facilitating spectators' choices.…”

Section: Competitive Role Of Performance and Professional Legitimacymentioning

confidence: 99%

“It’s good.” “says who?”: the mediating role of professional legitimacy on the relationship between film-extension performance and changes in directors’ human brand identity

Pluntz¹,

Pras²

2020

JPBM

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Purpose Building strong human brands inscribed in social and symbolic recognition is a strategic issue for branded individuals. In the context of film director human brands, this study aims to examine the respective influences of the economic and critical performance of films, on the one hand, and the professional legitimacy bestowed by internal stakeholders, on the other, on changes in human brand identity. Contrary to what is generally believed, it shows that the specific legitimacy bestowed by producers and the institutional legitimacy bestowed by elite peers mediate the effects of performance on changes in human brand identity. Brand extension (i.e. new films) incongruence and initial human brand identity moderate the effect of performance on legitimacy. Design/methodology/approach This study is applied to film director human brands and to their extensions through the films they make. Data were collected for 81 films, including information before and after the brand extension occurs, to capture changes in human brand identity and extension effects. Findings The results show that economic performance influences both specific and institutional legitimacy, whereas critical performance only impacts institutional legitimacy. These relationships are moderated by initial human brand identity and congruence. Both types of professional legitimacies also help reinforce human brand identity. Originality/value The study challenges the role of performance on the building of human brand identity and shows that the latter is co-constructed by the branded individual and internal stakeholders. It also enhances the key roles of global incongruence and genre incongruence in the model.

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“…The answer to this question is far from neutral because there are significant implications for the behaviour of the audience and for cultural policy. According to Debenedetti and Larceneux (2011), in order to influence an audience to go to a movie, the professionals in this field use expert opinions as their product marketing strategy, but this way will not work unless audience tastes are in line with those of the specialists or professionals.…”

Section: Research Backgroundmentioning

confidence: 99%

DVFx, and Modernization of Technology: Audience’s Changing Taste in the 21st Century

Hashim

2019

JKMJC

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The changes from analogue to digital in the film industry occurred rapidly and triggered a change in the landscape, especially in the usage of digital visual effects (DVFx). Thus, films that use the digital visual effects have developed a demand for technology exploitation among audiences. The most powerful effect afforded by digitization is the changes in the relationship between film and audience, especially in the aspect of cinema spectacle. Previously, the use of digital visual effects served merely to fix or modify damaged or negative elements in the post-production process, but it also has contributed to transformation of the tastes of audiences in 21st century cinemas. Tastes and aesthetic judgments are manifestations of aspects of class inequality and social, cultural and reproduction ideology. To evaluate tastes especially within different systems of society is not a simple matter as there has been a change in various aspects of society due to technological advances. This judgment involves complex processes and variables. This paper explored how globalization impacts audiences' changing tastes with the juxtaposition of the digital visual effects revolution. The research used qualitative research methods, which is focus group discussions involving three groups of moviegoers from Malaysia, India and Australia. The analysis of the findings is divided into two main themes: modernization and technology. In general, the findings show that taste among movie audiences is a typical representation of the middle class society.

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“The Taste of Others”: Divergences in Tastes between Professional Experts and Ordinary Consumers of Movies in France

Cited by 8 publications

References 22 publications

Empreendedorismo cultural e artístico: veredas da pesquisa acadêmica

Empreendedorismo cultural e artístico: veredas da pesquisa acadêmica

“It’s good.” “says who?”: the mediating role of professional legitimacy on the relationship between film-extension performance and changes in directors’ human brand identity

DVFx, and Modernization of Technology: Audience’s Changing Taste in the 21st Century

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