The Theoretical Approaches and Methodological Principles for Development of Ukrainian Pharmaceutical Production in the Conditions of European Integration

Honcharenko, Daria

doi:10.32983/2222-4459-2021-5-194-201

Cited by 6 publications

(3 citation statements)

References 4 publications

(4 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Проблеми регулювання фармацевтичного ринку, євроінтеграції, поширення Covid-19 є предметом наукових досліджень українських вчених та фахівців, серед яких: Д.О. Гончаренко [1], О.Г. Алєксєєв [2], В. Нікітюк, Т. Шікіна [3], О.В.…”

Section: аналіз останніх досліджень та публікаційunclassified

Маркетинговий Аналіз Фармацевтичного Ринку України

Penkova¹,

Корман²,

Semenda³

2022

Інвестиції: практика та досвід

View full text Add to dashboard Cite

Фармацевтична промисловість України існує вже більше століття. На всіх етапах розвитку вона була і залишається інноваційним центром, що концентрує технологічний потенціал країни. Сучасна фармацевтична промисловість є одним із лідерів за продуктивністю та витратами на інновації, хоча і не є найбільшою галуззю економіки. Пандемія Covid-19 чітко продемонструвала важливість сильної фарми, як частини системи охорони здоров'я та фактора, що зміцнюєнаціональну безпеку: крім економічного впливу, зростання фармацевтичного виробництва позитивно впливає на рівень життя населення. Наразі країна переживає важкі часи військової агресія російської федерації проти України, що є негативним чинником більшої частини усіх сфер життєдіяльності.В статті проаналізовано основні тенденції щодо обсягів продажу, споживання лікарських засобів, рівень витрат на препарати, визначено перспективні та трендові напрямки у розвитку діджитал-маркетингу та інноваційної діяльності фармацевтичної галузі. _______________ The Ukrainian pharmaceutical industry has existed for more than a century. At all stages of development it has been and remains an innovation center, concentrating the country's technological potential. The modern pharmaceutical industry is one of the leaders in productivity and innovation costs, although it is not the largest sector of the economy. Pharmaceuticals serve many types of customers, from clinicians — who prescribe drugs, hospitals — who buy and prescribe, to distributors and pharmacies — who sell and deliver. With so many types of customers, it's critical for pharmaceutical companies to understand as much as they can about each and be able to identify the areas and consumers who need them most. The Covid-19 pandemic has clearly demonstrated the importance of strong pharma as part of the health care system and a factor that strengthens national security: in addition to its economic impact, the growth of pharmaceutical production has a positive impact on the standard of living of thepopulation. Currently, the country is going through a difficult time of military aggression of the Russian Federation against Ukraine, which is a negative factor in most all spheres of life.The purpose of the study is to gain an understanding of the size and segmentation of the pharmaceutical industry market for more accurate forecasting and confidence in proper planning of marketing activities and business investments.The article analyzes the main trends in sales volumes, drug consumption, drug cost levels, and identifies promising and trending areas in the development of digital marketing and innovation activities of the pharmaceutical industry.Positive transformations in the digitalization of the healthcare system and drug production, as well as the development of market regulation system that stimulates its development. In particular, we should note the importance of the transition to electronic prescription, the development of e-commerce in medicines, the digitalization of drug production and the introduction of electronic document management by market participants.As for the promotion of pharmaceutical products, the main challenge for market participants will be to find an effective balance between offline and online communication. While pharmaceutical companies annually increase investment in advertising their brands.Ukrainian pharmaceutical market has positive prospects for further development. Key factors in accelerating its growth rate are continuation of reforming the healthcare system in Ukraine, development and creation of an effective sales system.

show abstract

Section: аналіз останніх досліджень та публікаційunclassified

Маркетинговий Аналіз Фармацевтичного Ринку України

Penkova¹,

Корман²,

Semenda³

2022

Інвестиції: практика та досвід

View full text Add to dashboard Cite

show abstract

“…Taking into account the Sustainable Development Goals of Ukraine 2030, in particular the provision of healthy lifestyles and well-being for all at all ages, and the promotion of inclusive and sustainable industrialization and innovation, in the research [44] D. Honcharenko argued for the necessity to form a dual state policy and strategy for the development of high-tech pharmaceutical production in Ukraine. This strategy must be based on synergy and complementary actions of the policy of the provision of population with pharmaceutical products and the industrial policy, aimed at stimulating the development and production of new pharmaceutical products based on advanced technology and reducing dependence on imports.…”

Section: Figure 5 Financial Assistance For Projects Addressing Pandem...mentioning

confidence: 99%

Challenges of the COVID-19 pandemic to pharmaceutical manufacturing: the EU and Ukraine’s response

Salikhova¹,

Honcharenko²

2021

Economy and forecasting

Self Cite

View full text Add to dashboard Cite

The global COVID-19 pandemic, which has caused a shortage of medicines and medical products, as well as pharmaceutical products, especially active pharmaceutical ingredients, has demonstrated Ukraine’s unpreparedness to face such challenges and threats. This encourages the search for effective mechanisms to reduce vulnerability, ensure stability and develop pharmaceutical activities. The purpose of the article is to draw on the experience of the European Union to justify the need to introduce measures of the policy of stimulating the development of pharmaceuticals in Ukraine in order to reduce the dependence of the sector and the healthcare system on imports. To achieve the goal of the article, the authors used analysis and synthesis, logic-dialectic and comparative analysis methods. The article shows the nature and extent of existing dependencies of pharmaceutical production; and identifies features of the EU policy. The EU has been found to have a long history of prioritising and promoting pharmaceutical industry. It is shown that the new EU strategic documents adopted in response to the COVID-19 crisis have laid the foundation for the elimination of the industry’s vulnerabilities and external trade dependencies. For the first time, a conceptual approach to the formation of a dualist state policy and strategy for the development of Ukraine’s high-tech pharmaceutical production was proposed, which is based on synergies and complementary policies between drug policy and industrial policy. This approach is aimed both at stimulating the development and production of new pharmaceuticals based on advanced technologies and reducing the dependence of this country’s healthcare system on imports. Also, the approach aims at enhancing the competitiveness of pharmaceutical production, increased localization through the use of locally produced products, intensifying related activities, ensuring stability of supply of pharmaceutical products and transforming the industry into a strategic asset of growth of the economy, employment, and national security. The authors propose a conceptual approach to defining the priorities and programme tasks of the policy for the development of Ukrainian high-technology pharmaceutical production based on the principles of multi-dimensionality and comprehensiveness, and covering the development and production not only of medicines and medical products, but also of pharmaceutical ingredients (chemical and biotechnological), fillers and packaging materials, equipment and apparatus for pharmaceutical production. The principles of the formation of a strategy for the development of the high-tech pharmaceutical production of Ukraine are justified based on the balance of interests of consumers and producers of pharmaceutical goods with the interests of the State, based on its following goals: to care for the health of the nation, ensure an efficient economic system and social stability; promote the emergence of new effective drugs based on advanced technologies; and reduce dependence on imports and threats to national security.

show abstract

“…Аналіз останніх досліджень і публікацій. Дослідженням тенденцій розвитку фармацевтичної галузі висвітлені у працях О. Пенькової [1], О. Світового [2; 3], О. Шандрівська, А. Цветковська [4], Д. Гончаренко [5] та Т. Наконечна, В. Крикавський, Р. Скочиляс [6] О. Чирва, О. Бовкун [7]. Роботи українських вчених присвяченні дослідженню особливостей функціонування фармацевтичної галузі України та тенденцій її розвитку в реаліях сьогодення.…”

unclassified

Marketing Research of the Ukrainian Pharmaceutical Market

Garmatiuk

2024

Business Navigator

View full text Add to dashboard Cite

The article presents a marketing research of the pharmaceutical market of Ukraine. It was determined that the marketing research of the prospects for the development of the pharmaceutical market in the new socio-economic conditions is extremely relevant, both directly for the manufacturers of the pharmaceutical industry, the population – consumers of drugs, and for the Ukrainian economy. Based on the results of the research, it was established that the consolidation and expansion of the pharmaceutical business are necessary conditions for survival and development in the conditions of martial law, fierce competition and the growth of costs aimed at scientific research, development and establishment of an effective sales system. The structure of the pharmaceutical market, which consists of the retail market of pharmaceuticals and the hospital segment, is analyzed. It was determined that the creation of products with high added value and significant employment of the population are important features of the pharmaceutical industry. The pharmaceutical industry provides high-skilled jobs in the context of direct employment, contributes to the creation of many ancillary jobs and the dissemination of knowledge. Employment growth in the pharmaceutical industry is to some extent due to higher wages compared to other industries. The structure of the consumption of pharmaceutical products, which consists of the consumption of prescription and non-prescription drugs, was studied. The volumes of production and sales of pharmaceutical products were analyzed. It was determined that one of the most important and socially acute problems of the development of the modern Ukrainian pharmaceutical industry is the problem of drug pricing. The main problems faced by the pharmaceutical market in today's conditions are revealed, namely: damage or even destruction by missile attacks of the production and storage capacity of pharmaceutical enterprises; low purchasing power of the population; large migration of the population who were potential consumers of pharmaceutical products; power outages; the importation of large volumes of humanitarian aid into the territory of Ukraine.

show abstract

The Theoretical Approaches and Methodological Principles for Development of Ukrainian Pharmaceutical Production in the Conditions of European Integration

Cited by 6 publications

References 4 publications

Маркетинговий Аналіз Фармацевтичного Ринку України

Маркетинговий Аналіз Фармацевтичного Ринку України

Challenges of the COVID-19 pandemic to pharmaceutical manufacturing: the EU and Ukraine’s response

Marketing Research of the Ukrainian Pharmaceutical Market

Contact Info

Product

Resources

About