2006
DOI: 10.1108/08876040610704900
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The theoretical underpinnings of emotional dissonance: a framework and analysis of propositions

Abstract: In this paper, the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance, its antecedents and outcomes are introduced together with the knowledge gap in the literature, giving rise to the stimulus for a proposed future study. Finally, a conceptual framework for emotional dissonance is proposed together with the identification of key issues and the managerial implications from such a study.

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Cited by 27 publications
(19 citation statements)
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“…'Emotional work/labour' is defined as the "requirement to display organisationally desired emotions. "(p371) 38 This results in emotional dissonance (the holding conflicting emotions -personally experienced and professionally required), 39 which in turn results in the need for emotional suppression (the conscious inhibition of one's own emotional expressive behaviour while emotionally aroused). This is associated with 1. burnout in other healthcare workers; 38;40 2. impairment of mental performance (memory and decision-making tasks); 41;42 3. increased sympathetic activation of the cardiovascular system, 43 whilst, experimentally, having no effect on the subjective experience of emotion.…”
Section: Discussionmentioning
confidence: 99%
“…'Emotional work/labour' is defined as the "requirement to display organisationally desired emotions. "(p371) 38 This results in emotional dissonance (the holding conflicting emotions -personally experienced and professionally required), 39 which in turn results in the need for emotional suppression (the conscious inhibition of one's own emotional expressive behaviour while emotionally aroused). This is associated with 1. burnout in other healthcare workers; 38;40 2. impairment of mental performance (memory and decision-making tasks); 41;42 3. increased sympathetic activation of the cardiovascular system, 43 whilst, experimentally, having no effect on the subjective experience of emotion.…”
Section: Discussionmentioning
confidence: 99%
“…Employees in frontline service jobs are susceptible to emotional dissonance (Phillips et al, 2007). Such employees are also confronted with emotional exhaustion, which is a form of workrelated strain and refers to the lack of energy and depletion of emotional resources due to excessive psychological demands (Boles et al, 2000).…”
Section: Introductionmentioning
confidence: 99%
“…Timothy, Remus and Brent (2006) stated that work-family conflict generate the specific emotional reaction in the form of guilty and hostility at work and at home. Employees in such situation are susceptible to emotional dissonance (Phillips et al, 2007). Such employees are also confronted with emotional exhaustion, which is a form of work related strain and refers to the lack of energy and depletion of emotional resources due to excessive psychological demands (Boles et al, 2000).…”
Section: Background/literaturementioning
confidence: 99%