The paper examines the peculiarities of digitalization processes influence on the architecture of emerging socio-economic relations. The legal regulation issues of digital technologies and the shifts they cause in public life are considered. The relations arising in connection with the regulation of big data are compared. The evolution of big data into smart content is described. The phenomenon of the "digital twin" is considered, as well as its impact on the social sphere. The tendency to move away from the policy of direct prohibitions in the field of digital technologies and the transition to the control of physical entities (data centers) and the regulation of methods and approaches to data processing (algorithms) is shown. It is noted that the existing expectations from digitalization are overstated. At the same time, the increasing influence of digital technologies significantly changes the existing socio-economic landscape, generating new risks. The answer to these challenges should be the joint work of authorities, business, society and the expert community on the formation of digital culture. It is shown that an important aspect should be the development of expert systems that translate qualitative characteristics into quantitative indicators.