The Use of Facebook to Promote Engagement with Local Governments in Spain

Rosario, Arturo Haro de; Martín, Alejandro Sáez; Pérez, María del Carmen Caba

doi:10.1007/978-3-319-17722-9_12

Cited by 11 publications

(20 citation statements)

References 42 publications

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“…According to the multiple regression analysis (Table 9), the explanatory ability of the model results in a moderate adjustment (21.1%) with six of the proposed variables making significant contributions. Companies using an internal carbon price and disclosing its value (H3), within a CCP framework (H1), gain more support from their stakeholders via social media, since this signals a commitment to anticipate climate-related future risks and to foster transparency [32,96]. Mixed results derive from the regression analysis.…”

Section: Resultsmentioning

confidence: 99%

“…The report also classifies firms at an industrial and regional level, including Africa (21) Asia (122), Europe (214), Latin America (26), North America (111) and Oceania (23). Region is a noticeable variable since the different degrees of technology development, regulations or cultural context may influence the importance that firms place on environmental issues [95,96]. Therefore, for the sake of greater homogeneity [97] and given their similarities in those aspects and also in the degree of carbon awareness, only firms from North America and Europe were initially considered.…”

Section: Sample Selection and Data Collectionmentioning

confidence: 99%

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Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

et al. 2019

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Stakeholders are increasingly concerned about climate change and companies’ commitment to anticipate future carbon-related risks, and grant or withdraw support depending on their perceptions of firms’ carbon performance. The aim of this research is to analyse which carbon-related factors influence stakeholders with regards to the legitimacy-granting process. The sample in this study includes 146 firms from North America and Europe committed to carbon mitigation, whose legitimacy is measured via social media interactions. Findings show that setting a corporate carbon policy and disclosing an internal price of carbon are positively linked to legitimacy, while other factors are negatively or not related to legitimacy. This study makes theoretical contributions, proposing a metric based on social media stakeholder engagement to measure corporate legitimacy, as well as practical implications, revealing which carbon information shapes stakeholders’ perception of firms’ climate performance, and opening new possibilities for future research.

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Section: Resultsmentioning

confidence: 99%

Section: Sample Selection and Data Collectionmentioning

confidence: 99%

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

et al. 2019

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“…Facebook is the most suitable social platform to reach a wide audience, and it continues to be one of the most popular social networks worldwide, with 2.23 billion monthly active users as of the second quarter of 2018 according to Statista. Furthermore, it represents the ideal social platform for those organizations that want to build a relationship with their followers and boost engagement [82], as well as develop two-way communication [83,84].…”

Section: Samplementioning

confidence: 99%

“…This work assumes that the determinants of the level of online commitment reached by NGOs through their fan pages have a linear relationship, following previous studies by Haro-de-Rosario et al [83], Mariani et al [85] and Gálvez-Rodríguez et al [87]. After testing the initial hypotheses for linearity, homoscedasticity, normality, independence and non-collinearity, an ordinary least squares (OLS) estimation process was applied.…”

Section: Model and Statistical Analysismentioning

confidence: 99%

Unpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebook

Alonso-Cañadas

Galán-Valdivieso

Saraite-Sariene

et al. 2019

Water

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The number of people worldwide without access to safe drinking water or adequate sanitation is an unresolved and growing concern, with non-governmental organizations (NGOs) playing an important role in mitigating the effects of water shortage. These organizations utilize the communication mechanisms at their disposal, such as social media, to help spread their social message and to achieve the commitment of society to their cause. In this context and based on dialogic and the resource dependence theory framework, the main aim of this research is to analyze how organizational structure, resource allocation and communication policies of NGOs focused on water management influence the online commitment of their stakeholders. Exploratory results show that these NGOs are not taking enough advantage of social media to engage with their potential donors and volunteers because of the remarkable difference between the management of Facebook posts and users’ behavior. Using multivariate lineal regression, our findings show that certain structural (namely, size, reputation and board size), economic (fundraising expenses) and social media (number of Facebook fans) characteristics positively influence stakeholder engagement, while administrative spending and a broad presence in many social networks straitens the ability of these type of NGOs to attract and retain stakeholders’ commitment through social media.

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“…The proposed metrics also allow researchers to use extensive content categories in order to identify and analyze Facebook trends, and for this reason, in this study, stakeholder engagement was measured using these metrics. They have already been used to analyze Facebook trends in different sectors, such as the corporate sector [30,42], the public administration sector [31,32,43,44], and the academic sector [45]. Until now, the metrics have not specifically been used to assess user engagement on the Facebook pages of emergency management agencies.…”

Section: Methodsmentioning

confidence: 99%

Keep Them Engaged: Romanian County Inspectorates for Emergency Situations’ Facebook Usage for Disaster Risk Communication and Beyond

2018

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Nowadays, the use of social media by public institutions involved in disaster management is starting to become common practice. However, despite scientific interest in the effect of social media on disaster risk and crisis communication, data exploring emergency management agencies' round-the-clock Facebook usage and the impact of their content and media choices on stakeholder engagement is limited. This study set out to investigate Romanian local emergency agencies' Facebook usage patterns and stakeholders' engagement with their content. The data is comprised of 7810 messages posted between the 1st January and 25th October 2017 by 32 County Inspectorates for Emergency Situations. First, using content analysis techniques, the topics of the posts were summarized to illustrate how these agencies use Facebook. Second, stakeholder engagement was investigated using social media marketing techniques. Third, messages related to natural hazards were analyzed in greater depth to reveal disaster risk communication patterns. The results suggest that Romanian emergency agencies mainly promote transparency and their institutional image on Facebook. Stakeholders were most likely to engage with brand-oriented posts, especially if these also offered rich multimedia feature. Meanwhile, stakeholders were less likely to interact with messages about natural hazards, particularly if they incorporated educational content. These observations suggest that, while at the moment Romanian local emergency management agencies take advantage of Facebook to create and maintain relationships with their stakeholders, they bypass opportunities to implement communication strategies for effective disaster risk reduction.Emergency management agencies are encouraged to leverage SM in order to engage with their stakeholders, especially considering the citizens' growing demand for their permanent SM presence [9,10]. Recently, numerous recommendations have emerged from research and practice to guide emergency managers through the process of implementing and maintaining SM pages. These recommendations cover a wide range of topics, such as the identification of the most suitable SM tools/applications to fulfil specific communication objectives [7,11]; the development of policy documents [12] or best practices in order to establish an active presence on SM; and the establishing of a network of stakeholders [13,14].There is a wide range of different SM applications, such as blogs, social networking sites, media-sharing services, web map services and wikis, that can be used for risk and crisis communication in unique ways [15]. In each of these SM applications, stakeholder engagement can be measured in different ways, giving valuable insight on their interactions. These measures can serve as metrics for evaluating SM effectiveness in risk and crisis communication [16]. However, only a handful of studies examine how factors such as content or media type influence stakeholder engagement in the field of disaster management. For example, Sutton et al. [17] examin...

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The Use of Facebook to Promote Engagement with Local Governments in Spain

Cited by 11 publications

References 42 publications

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

Unpacking the Drivers of Stakeholder Engagement in Sustainable Water Management: NGOs and the Use of Facebook

Keep Them Engaged: Romanian County Inspectorates for Emergency Situations’ Facebook Usage for Disaster Risk Communication and Beyond

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