The use of information technology by restaurants in Joglosemar, the mainstay city of Indonesian culinary

Asrihapsari, Andi; Setiawan, Doddy

doi:10.25105/jmpj.v13i2.6249

Cited by 5 publications

(3 citation statements)

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“…Media sosial terbukti memberi pengaruh positif pada kinerja finansial usaha restoran (Fernández-Miguélez, 2020) serta penjualan (Chang et al, 2018). Kehadiran teknologi informasi membantu pengenalan branding serta memudahkan konsumen menemukan keberadaan usaha, seperti digambarkan oleh (Asrihapsari & Setiawan, 2020) bahwa teknologi informasi digunakan oleh pelaku UMKM kuliner di kawasan Joglosemar. Sejalan dengan Kristiawan & Keni (2020) media sosial memicu terbentuknya intensi pembelian sehingga sebagai peluang merealisasikan pembelian melalui Electronic Word of Mouth (EWoM).…”

Section: Telaah Kepustakaan Orientasi Pasar Dan Kinerja Umkmunclassified

Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, Dan Media Sosial Terhadap Kinerja Umkm Makanan Khas Jambi

Kurniawan

Nuringsih

2022

JMIEB

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Sejalan dengan program pembangunan berkelanjutan, keberadaan usaha mikro, kecil dan menengah (UMKM) turut berkontribusi pada peningkatan pendapatan nasional melalui pengembangan ekonomi lokal serta penyediaan lapangan kerja. Salah satu jenis UMKM di Kota Jambi adalah makanan lokal atau kuliner yang turut berkontribusi dalam pelestarian makanan tradisional. Seiring pandemic Covid-19 sektor ini menghadapi kendala dalam pencapaian kinerja sehingga dilakukan studi terkait dengan tiga aspek yaitu orientasi pasar, orientasi kewirausahaan dan media sosial. Secara spesifik tujuan penelitian untuk memahami respon pelaku UMKM dalam pengelolaan pasarnya, persepsi terhadap proaktif, inovasi dan pengambilan risiko serta tanggapan pelaku UMKM terhadap peran media sosial untuk mendorong kinerja usaha. Untuk itu, didesain riset deskriptif dan kuantitatif dengan melibatkan 75 pelaku UMKM sektor kuliner dengan teknik pemilihan sampel secara purposive sampling. Pengumpulan data menggunakan kuesioner yang disebarkan melalui google forms kepada responden. Pengolahan data menggunakan Smart-PLS 3.0 dengan hasil menunjukan bahwa semua indikator dalam kondisi valid serta reliabel sementara itu hasil pengujian hipotesis hanya menunjukan satu variabel yang signifikan. Variabel media sosial memiliki pengaruh signifikan 5% terhadap kinerja usaha sehingga hasil ini menggambarkan pentingnya media sosial dalam perkembangan UMKM di masa pandemic. Hasil ini sebagai informasi bagi Pemerintah Daerah Kota Jambi dalam mendorong eksistensi UMKM serta mewujudkan kewirausahaan makanan lokal secara berkelanjutan di kota Jambi. In line with the sustainable development program, the existence of micro, small and medium enterprises (MSMEs) also contributes to increasing national income through local economic development and providing employment opportunities. One type of UMKM in Jambi City is local food or culinary that contributes to the preservation of traditional food. Along with the Covid-19 pandemic, this sector faces obstacles in achieving performance, so studies related to three aspects are carried out, namely market orientation, entrepreneurial orientation, and social media. Specifically, the research objective is to understand the response of MSME actors in managing their market, perceptions of being proactive, innovation, and risk-taking, and the response of MSME actors to the role of social media to encourage business performance. For this reason, descriptive and quantitative research was designed by involving 75 SMEs in the culinary sector with a purposive sampling technique for selecting samples. Data collection using questionnaires distributed via google forms to respondents. Data processing uses Smart-PLS 3.0 with the results showing that all indicators are valid and reliable while the results of hypothesis testing only show one significant variable. Social media variables have a significant influence of 5% on business performance so that these results illustrate the importance of social media in the development of MSMEs during the pandemic. These results serve as information for the Regional Government of Jambi City is encouraging the existence of MSMEs and realizing sustainable local food entrepreneurship in the city of Jambi

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Section: Telaah Kepustakaan Orientasi Pasar Dan Kinerja Umkmunclassified

Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, Dan Media Sosial Terhadap Kinerja Umkm Makanan Khas Jambi

Kurniawan

Nuringsih

2022

JMIEB

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“…RMSs are IT (such as automation systems), which provide important opportunities for fast, efficient, and mostly error-free execution of operations and management processes in restaurants (Udoh & Inuwa, 2016). Just as in various industries (Sambamurthy et al, 2003), the use of IT in restaurants will contribute to improving business performance, increasing competitiveness and adapting to changing conditions quickly (Gao & Su, 2018;Asrihapsari & Setiawan, 2020). For example, during the Covid-19 epidemic in 2020 we gave customers the opportunity to access menus with their mobile phones, place orders and even pay online or offline via restaurant data matrix with RMS, in an effort to reduce the spread of the disease .…”

Section: Introductionmentioning

confidence: 99%

The Operational Impact of the Restaurants on Its Management System and Business Characteristics

Ishan¹,

Chakma²,

Rozario³

2022

Am. J. Multidis. Res. Innov.

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The study was conducted to determine the pros and cons of using Restaurant Management System (RMS) based on the views of restaurant staff in the context of Bangladesh. The effectiveness of RMS use in terms of business features was examined and differences were sought. Data were collected using a structured questionnaire. Participants working in restaurants where RMS was used were of the view that RMS simplified operations, increased sales, and improved product/service quality, while those working in restaurants where RMS was not used had higher scores in expressions of difficulty using the system. In addition, RMS has a more positive impact on sales growth and product / service quality delivery according to the chain restaurant staff (p <0.05). Again, restaurant employees with a minimum score of 10 or fewer employees are included in relation to the positive impact of using RMS in terms of operations management and sales growth. Therefore, there is a relationship between business size and RMS usage requirements.

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“…Joglosemar is a top tourist destination among the 10 New Bali as it is the central pillar of Borobudur Temple as a priority destination. There are four international airports in the Joglosemar area, namely Ahmad Yani, Adi Sumarmo, Adi Sutjipto, and Yogyakarta International Airport Kulonprogo (Asrihapsari & Setiawan, 2020;Setyono et al, 2017;Waskito & Harsono, 2012).…”

Section: Introductionmentioning

confidence: 99%

The Effects of Tourism Web Development on Prospective Travelers by Considering Persuasive and Liking Principles

Wasino

Herwindiati

Maupa

2022

IJSSB

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The essential foundation for Indonesia's tourism is the use of information technology effectively. One of the ways is building a tourism website with a well-maintained response and Persuasive message. The construction of a tourism website must be measured in quality based on what users feel about the website. This study aims to build a tourism website that can affect user perception and is preferred by users. In addition, the intention is to create a positive mental image of content about tourist destinations that are preached through the tourism website. In this study build a responsive tourism website using general methods or techniques such as fluid grid layouts and media queries-screen resolution. Data collection from participants as respondents through this questionnaire uses a rating scale. Then for analyses is used persuasive index and liking index assessment criteria. Persuasive and Liking methods or principles in constructing this tourism website are well implemented. This research produced a tourism website tested in a white box and a black box. The Black box testing such as alpha testing, is conducted by internal users, and external users conduct beta testing. This tourism website has been implemented. The test results show that the effect level is large and the user's favorite level is high level. The persuasive principle with the liking principle has a strong relationship or correla.

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The use of information technology by restaurants in Joglosemar, the mainstay city of Indonesian culinary

Cited by 5 publications

References 0 publications

Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, Dan Media Sosial Terhadap Kinerja Umkm Makanan Khas Jambi

Pengaruh Orientasi Pasar, Orientasi Kewirausahaan, Dan Media Sosial Terhadap Kinerja Umkm Makanan Khas Jambi

The Operational Impact of the Restaurants on Its Management System and Business Characteristics

The Effects of Tourism Web Development on Prospective Travelers by Considering Persuasive and Liking Principles

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