The Use of Nostalgia in Television Advertising: A Content Analysis

Unger, Lynette S.; Mcconocha, Diane M.; Faier, John A.

doi:10.1177/107769909106800304

Cited by 51 publications

(33 citation statements)

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“…They argue that the more dissatisfied consumers are with present life, the more they long for and want to revert to the past (Baker and Kennedy, 1994). Others argue that aging baby boomers are becoming increasingly nostalgic (Unger et al, 1991). There are cognitive as well as affective dimensions to the experience of nostalgia (Baumgartner, 1992).…”

Section: Nostalgiamentioning

confidence: 97%

‘The good old days’: An examination of nostalgia in Facebook posts

Davalos

Merchant

Rose

et al. 2015

International Journal of Human-Computer Studies

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Section: Nostalgiamentioning

confidence: 97%

‘The good old days’: An examination of nostalgia in Facebook posts

Davalos

Merchant

Rose

et al. 2015

International Journal of Human-Computer Studies

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“…They argue that the more dissatisfied consumers are with life as it is today, the more they will want to revert back to the ways of the past (Baker and Kennedy, 1994). Still others argue that since baby boomers are approaching middle age, they are becoming increasingly nostalgic (Unger et al, 1991;Stern, 1995). As a result, there is a growing interest in the use of nostalgia in marketing (Baker and Kennedy, 1994).…”

Section: Nostalgiamentioning

confidence: 97%

Nostalgia and giving to charity: a conceptual framework for discussion and research

Merchant

Ford

2007

J of Philanthropy and Mktg

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Academic work involving nostalgia has shown it to evoke a basket of emotions. This paper proposes a conceptual model that links nostalgia to charitable giving. We argue that the nostalgia evoked by certain NPOs (not-for-profit organizations) is likely to have a bearing on both emotional and familial utility derived by the donor. This in turn is likely to drive the donor commitment to the NPO. Thus by evoking nostalgia, certain NPOs are likely to emotionally engage their current and potential donors, which could facilitate the creation of long-term intimate relationships between them and their donors. However, the extent to which the NPO can evoke nostalgia is likely to depend upon the nostalgia proneness of the donor, the emotional importance of the past experiences evoked by the NPO, and the characteristics of the NPO such as the extent to which the NPO can alleviate the feelings of alienation, discontinuity, and the need for authenticity experienced by the donor. The paper provides a series of research propositions and proposes a research agenda.

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“…It is evoked through film (Croft, 1989;Fowler, 1992;Lee, 1993;Wollen, 1991), music (Holbrook & Schindler, 1989, advertising (Howell, 1991;B. Stern, 1992;Unger, McConocha, & Faier, 1991), communication strategies (Holbrook, 1998), clothes and personal appearance (Schindler & Holbrook, 1993), retailing (Norman, 1990), political imagery (Allen, Atkinson, & Montgomery, 1995;Tannock, 1995), and heritage (Goulding, 1999;Hewison, 1987;Lowenthal, 1981). Holbrook and Schindler were the two earliest scholars to recognize the importance of nostalgia for consumer research and marketing effort:…”

Section: The Concept Of Nostalgia and Consumer Behaviormentioning

confidence: 97%

Romancing the past: Heritage visiting and the nostalgic consumer

Goulding

2001

Psychology and Marketing

173

104

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Over the past decade, there has been growing interest in nostalgia and consumption experiences on the part of a small group of consumer researchers. This article offers an insight into the nostalgic experiences gained through consuming history at a contemporary British living museum. The findings of the research focus on two types of nostalgic behavior, which are identified as existential and aesthetic. Differences in the nostalgic reaction are conceptualized in relation to such factors as the quantity and quality of the individual's role repertoire, the experience of alienation in the present, and the extent and quality of social contact. The article aims to offer a perspective that draws upon both existing work in related fields and the findings of the research in order to contextualize nostalgia as an experiential factor behind the consumption of recreated history in the living interactive museum. © 2001 John Wiley & Sons, Inc

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The Use of Nostalgia in Television Advertising: A Content Analysis

Cited by 51 publications

References 0 publications

‘The good old days’: An examination of nostalgia in Facebook posts

‘The good old days’: An examination of nostalgia in Facebook posts

Nostalgia and giving to charity: a conceptual framework for discussion and research

Romancing the past: Heritage visiting and the nostalgic consumer

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