2017
DOI: 10.20525/ijrbs.v6i3.710
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The Use of Social Media in SMEs

Abstract: In today’s business world, social media tools (i.e. facebook, twitter, Linkedin, etc.) begin to play an important role in reaching and communicating with customers for businesses. However, the importance of using social media can’t be still understood by SMEs so far.  Businesses use different social media tools in various purposes in their life. In this research we aim to investigate the ideas of SMEs about social media and their aims of using social media tools. Data were collected from SMEs operating in Burd… Show more

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Cited by 3 publications
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