Students attending a Native Hawaiian-serving institution read statements from two hypothetical job candidates. The passages had equivalent meaning, but one incorporated Hawaiian leadership values (HLV) without identifying them as such. Participants judged the HLV candidate to have lower credibility, rationality, and effectiveness, and preferred the non-HLV candidate for a leadership role. Participants' ancestry, gender, and collectivism were unrelated to candidate preference. Business majors showed the strongest preference for the non-HLV candidate. Within majors, higher grade point average predicted preference for the non-HLV candidate. The results have implications for how educators may confront implicit assumptions about leadership.Business schools have begun to recognize the importance of cross-cultural literacy and inclusiveness. The Association to Advance Collegiate Schools of Business (AACSB, 2008) has formulated standards for undergraduate curriculum describing diversity as "a complex, culturally embedded concept rooted within historical and cultural traditions, legislative and regulatory concepts, economic conditions, ethnicity, gender, and opinion" (p. 9).At the same time that the two AACSB-accredited business schools within the University of Hawaii System are preparing to adopt the new standards, the University of Hawaii system as part of its strategic plan aims to become "a model indigenous serving institution" (University of Hawaii Office of the President, 2014, p. 4). A model indigenous serving institution, according to the university president's website, includes Native Hawaiian values in its decision making and practices, as well as fostering and promoting Hawaiian culture and language at all its campuses.Integrating Native Hawaiian values into the business curriculum appears to be a positive step toward fulfilling both the goals of the AACSB and the university system.The present study is an initial step toward overhauling parts of the business curriculum to incorporate Hawaiian values by investigating students' impressions of, and assumptions about, a hypothetical individual who invokes Hawaiian values and practices in business communication.
REVIEW OF THE LITERATURE
Hawai'iWith between 20% and 25% of Hawaiʻi residents tracing their ancestry to the indigenous inhabitants of the Hawaiian