We present an explanation for the puzzling spectral and transport properties of layered cobaltates close to the band-insulator limit, which relies on the key effect of charge ordering. Blocking a significant fraction of the lattice sites deeply modifies the electronic structure in a way that is shown to be quantitatively consistent with photoemission experiments. It also makes the system highly sensitive to interactions (especially to intersite ones), hence accounting for the strong correlations effects observed in this regime, such as the high effective mass and quasiparticle scattering rate. These conclusions are supported by a theoretical study of an extended Hubbard model with a realistic band structure on an effective kagomé lattice.The layered cobaltate metals are famous for their remarkable electronic properties [1], ranging from a large thermoelectric response [2] charge-ordering [3,4] and puzzling magnetic behavior, to superconductivity when intercalated with water [5]. Because of the universality of the physical properties throughout the cobaltate family, it is believed that most of these properties have their roots in the electronic structure of the CoO 2 layers. Those are formed of edge-sharing octahedra, with the Co ions forming a triangular lattice. Either alkali(-earth) metals (Na, Li, Ca etc., as in Na x CoO 2 ) or more complex building blocks (e.g. rocksalt BiO or SrO planes in misfit cobaltates [6]) separate the layers and serve as electron donors. Varying the composition of the intercalated compounds controls the doping x ∈ [0, 1], resulting in a nominal Co (4−x)+ (3d 5+x ) valence in the low-spin configuration within the t 2g manifold. The latter is split by the local trigonal symmetry into one a 1g and two e g states. Strong Coulomb interactions have been documented [7] to occur within this orbital subspace.