In the past decade, Chinese urban areas have seen rapid development, and rural areas are becoming the next construction hotspot. The development of rural buildings in China has lagged behind urban development, and there is a lack of energy-efficient rural buildings. Rural houses in severe cold regions have the characteristics of large energy exchange, a long heating cycle, and low construction costs. Energy consumption is a crucial issue for rural houses in severe cold regions. How to balance the energy efficiency and building cost become a crucial problem. To solve this problem, we investigate the energy consumption of rural housing in cold regions, using Longquan Village in Heilongjiang Province, northeast China, as a case study. A low-energy design framework is established that considers the spatial layout, building type, enclosure system, and heating system. With the support of project funds, a demonstration house is constructed, and the energy savings performance of the building is investigated during the heating period. The results indicate that the energy savings rate of the demonstration house is 66%. The demonstration building enables local residents to learn construction methods for low-energy houses and promotes energy efficiency.