“…It oversees local management, politics, and governance (Balaguer‐Coll & Ivanova‐Toneva, 2021) and, ultimately, is the subject that determines communication policy decisions (Lameiras et al, 2018). According to scholars (Balaguer‐Coll & Ivanova‐Toneva, 2021; Bochel & Bochel, 2010; Vakulenko et al, 2023), the role of the mayor as a political leader is a critical component of the local modernisation agenda since its political and strategic orientation is likely to affect the success and proper functioning of a local administration. Considering these circumstances, it is logical to presume that the mayor's profile constitutes a factor capable of affecting the LGs' strategies and administrative style, as well as the degrees of transparency that allow the LGs to be responsive to the information demands of citizens and other stakeholders (Guillamón et al, 2011; Tavares & da Cruz, 2020).…”