Physiologic levels of 3,3',5'-triiodothyronine (rT3) are generally believed to have minimal metabolic effects in the pituitary gland and other tissues. In the present studies, the regulatory role of rT3 and other thyroid hormones on iodothyronine 5'-deiodinase (15D) activity was studied in a growth hormoneproducing rat pituitary tumor cell line (GH3 cells). O5D activity was thiol-dependent and displayed nonlinear reaction kinetics suggesting the presence of two enzymatic processes, one having a low Michaelis constant (K. for thyroxine IT41 of 2 nM) and a second with a high K. value (0.9 MM). Growth of cells in hormone-depleted medium resulted in a two-to 3.5-fold increase in low K. 151D activity (P < 0.001). The addition of thyroid hormones to the culture medium resulted in a rapid, dosedependent inhibition of low K. 151) activity with the following order of analogue potency: rT3 2 T4> 3,5,3'-triiodothyronine (T3). Using serum-free culture conditions rT3 was -50 times more active than Tj. These inhibitory effects were noted within 15 min of hormone addition and could not be attributed to substrate competition with T4. These findings suggest that the control of T4 to T3 conversion by thyroid hormones in the anterior pituitary gland is mediated by a unique cellular mechanism that is independent of the nuclear T3 receptor, and under some circumstances, rT3 may play a regulatory role in controlling this enzymatic process.