Tindakan Komunikatif Masyarakat “Kampung Preman” dalam Proses Pemberdayaan

Abstract

This study aims to identify and analyze the process of community empowerment at “Badran thugs village” in Yogyakarta through PT. Sarihusada CSR program and to analyze communicative action of “Badran thugs village” in the empowerment process. This study is qualitative in nature using case study design. Data were collected by in-depth interviews, observation, and documentation. Data were analyzed using interactive model. This research concludes that (1) the people in Badran have lived with the stigma of “thugs village” characterized by poor condition of social and economic. Socially, people in Badran are less educated. Economically, people were unable to pay credit to moneylenders. The process of empowerment in Badran was initited by community leaders by taking various efforts, such as forming group activities in order to release people from the bondage of moneylenders, establishing Pusat Kegiatan Belajar Masyarakat (Community Learning Center) and early childhood program, and also to improve family health and environment. PT. Sarihusada CSR program becomes accelerator of the community empowerment process. (2) Communicative action in the community empowerment process is characterized by interaction based on the awareness and willingness to communicate empathically and ethically.

Komunikasi Partisipatif Pemberdayaan Masyarakat Kampung Ulos dalam mengembangkan Ulos sebagai Upaya Revitalisasi

“…Melalui komunikasi partisipasi dalam pemberdayaan masyarakat, bertujuan untuk membawa perubahan yang dapat memberikan pembangunan yang berkelanjutan serta mengembangkan para pengrajin ulos. Pemberdayaan masyarakat merujuk kepada proses individu maupun kelompok untuk memiliki kekuatan maupun kesempatan untuk dapat mendapatkan sumber daya yang diperlukan dan mengontrol kehidupan untuk mencapai tujuan yang lebih tinggi (Setyowati, 2016).…”

Pengaruh Program Koperasi Amal Srikandi di Kampung Badran dalam Rangka Exit Program CSR PT. Sarihusada

“…Terdapat pula persoalan perdata seperti belum terpenuhinya kepemilikan akta kelahiran karena kurang mendapat perhatian dari pemerintah setempat dan masyarakat. Selain itu di Kampung Badran juga banyak sekali permasalah lain seperti para perempuan yang terjerat hutang oleh rentenir, maraknya pernikahan dini, hingga kekerasan dalam rumah tangga (Setyowati, 2016).…”

Corporate Social Responsibility in Media Digital During COVID-19 Pandemic

“…This stage is often referred to as stakeholder engagement as a participant in implementing the corporate social responsibility program. According to Aaker and Smith, there (Setyowati, 2016). Thus, the implementation of this program contains a great sense of empathy, thus participants can easily participate in events via Instagram.…”