2009 Ninth IEEE International Conference on Data Mining 2009
DOI: 10.1109/icdm.2009.115
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To Trust or Not to Trust? Predicting Online Trusts Using Trust Antecedent Framework

Abstract: This paper analyzes the trustor and trustee factors that lead to inter-personal trust using a well studied Trust Antecedent framework in management science [10]. To apply these factors to trust ranking problem in online rating systems, we derive features that correspond to each factor and develop different trust ranking models. The advantage of this approach is that features relevant to trust can be systematically derived so as to achieve good prediction accuracy. Through a series of experiments on real data f… Show more

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Cited by 44 publications
(29 citation statements)
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“…Algorithms for all variations of trust prediction are either unsupervised methods [23,77] or supervised methods [43,59]. In the following two subsections, we will investigate distrust prediction in both unsupervised [80] and supervised scenarios [73].…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Algorithms for all variations of trust prediction are either unsupervised methods [23,77] or supervised methods [43,59]. In the following two subsections, we will investigate distrust prediction in both unsupervised [80] and supervised scenarios [73].…”
Section: Discussionmentioning
confidence: 99%
“…From a personalization perspective, trust metrics can be classified as global [30] and local trust metrics [21]. From a methodology perspective, trust metrics can be supervised [59] or unsupervised [108]. From a network perspective, trust metrics can be binary or continuous [87].…”
Section: Computing Trust In Social Mediamentioning
confidence: 99%
“…450 We do not compare our proposed frame work with the methods proposed in [18,44] because these methods use additional data sources to work such as user interaction activities. Another reason is that these methods are supervised, whereas our method is unsupervised.…”
Section: Rsmentioning
confidence: 99%
“…Likewise a large body of research which has been devoted to the study of social media [35,17,1,24,2], increasing attention has been paid to the trust prediction problem [3,5,18,26,32]. The recent availability of trust and distrust networks has motivated increasing research on trust/distrust prediction [6,10,20,28].…”
Section: Related Workmentioning
confidence: 99%