Background: Since the discovery of rewarding intracranial self-stimulation by Olds and Milner, extensive data have been published on the biological basis of reward. Although participation of the mesolimbic dopaminergic system is well documented, its precise role has not been fully elucidated, and some authors have proposed the involvement of other neural systems in processing specific aspects of reinforced behaviour. Aims and methods: We reviewed published data, including our own findings, on the rewarding effects induced by electrical stimulation of the lateral hypothalamus (LH) and of the external lateral parabrachial area (LPBe) – a brainstem region involved in processing the rewarding properties of natural and artificial substances – and compared its functional characteristics as observed in operant and non-operant behavioural procedures. Results: Brain circuits involved in the induction of preferences for stimuli associated with electrical stimulation of the LBPe appear to functionally and neurochemically differ from those activated by electrical stimulation of the LH. Interpretation: We discuss the possible involvement of the LPBe in processing emotional-affective aspects of the brain reward system.