Tourism and Hospitality Essentials (THE) Journal, Vol.II, No.1, 2012 - 245 ANALISIS FAKTOR-FAKTOR PENDORONG MOTIVASI WISATAWAN NUSANTARA TERHADAP KEPUTUSAN BERKUNJUNG KE KEBUN RAYA BOGOR (Survei Pada Wisatawan Nusantara yang Berkunjung ke Kebun Raya Bogor)

Abstract

Bogor Botanical Gardens (KRB), has a tourist attraction (DTW) in the form of natural beauty and have never experienced a change from the previous hundred years. Tourists (wisnus) contributed 97% of the number of visits, but the number of visits wisnus from year to year decline, with the known factors that drive wisnus who visited the BBG, BBG manager can know wisnus needs when traveling, need for such wisnus can be met and can be marketed through various marketing programs. Based background, then the formulation of this study as follows: 1) Describing the factors driving wisnus to KRB. 2) How would the decision to visit KRB. 3) How does the influence of the push factors driving the decision wisnus to visit KRB. This type of study is a deskritif and verifikatif, so the method used is the explanatory survey. Sampling technique is systematic random sampling with a sample size of 100 respondents. Data analysis technique used is of the Path Analysis with SPSS 18.0 software. The results showed that the response domestic tourists of push factors Driving Been Against Decision to KRB is generally considered quite high. Factors that gets the highest ratings of the relaxation factor of 0.227 or 22.7%, because KRB has a very beautiful natural setting and have the cool air that makes wisnus want to make a visit to the KRB in order to refresh themselves both physically and mentally, while the response factor wisnus about family and friend togetherness undervalued. Domestic tourists responses to the decision in general been quite high in value. Factors that gets the highest ratings on the choice of brands for 20.74%. This is because KRB has a very good name in the minds of domestic tourists regarding both the popularity and uniqueness tourist attraction owned by KRB, and the introduction of the tourist attraction offered by KRB While assessors are the lowest is in the choice of products and services that is equal to 19.3%. Verificative results indicate that the push factors driving have a significant high value in influencing the decision to visit that is equal to 82.43%. This means that the better the factors that drive the more powerful it wisnus decision to KRB, there is a sub-variable that does not have a significant influence is relaxation. This is because every wisnus who visited the KRB aims to relax but now will make a visit to the KRB wisnus obstacles by traffic jam that often occur in the city of Bogor, the heavy rains that often inhibits wisnus to visit and day trips to the KRB and the unavailability of the area parking on the weekend.

Travel Motivation and Domestic Tourist Satisfaction in Bali, Indonesia

“…Push factor refers to intangible, intrinsic desires of tourist and it could be the individual tourist's desire to escape, rest and relaxation, health and itness, adventure, prestige, and social (Isa & Ramli, 2014). Further, push factor consists of escape motives (Hermansyah & Waluya, 2012;Isa & Ramli, 2014), relaxation (Isa & Ramli, 2014;Mohammad & Som, 2010;Hermansyah & Waluya, 2012;Kanagaraj & Bindu, 2013;, prestige (Isa & Ramli, 2014;Mohammad & Som, 2010;Hermansyah & Waluya, 2012;Kanagaraj & Bindu, 2013;, family and friend togetherness (Hermansyah & Waluya, 2012;, knowledge, health and itness Isa & Ramli, 2014;Kanagaraj & Bindu, 2013), adventure Isa & Ramli, 2014), and social ; Isa & Ramli, 2014). This study discussed two sub-variables of push factor that are relaxation and prestige, which most discussed by previous research.…”

“…Relaxation is about taking short walks, learning about the local nature and then not needing to worry about what to do as daily program should be available as well as organized trips, and other packages (Hermansyah & Waluya, 2012). Stated by Pesonen et al (2013) "relaxation is tourists experience to relax because they want to escape from the usual environment and rest when on holiday to get satisfaction".…”

“…Tourism will continue constantly contribution to the economy of the country. It tends to occur in all countries in the world including Indonesia (Hermansyah & Waluya, 2012). Indonesia as one of the countries rely on tourism as a source of foreign exchange earnings, has various tourist destinations for tourists in the world (Wijaya, 2015).…”

“…This traf ic jam occurs in urban areas and some places of tourism in Bali as well as the road to Kuta Beach which causes disruption of accessibility in Bali (Utama & Komalawati, 2015). Tourists who visit a destination aim to relax get distracted by traf ic jam (Hermansyah & Waluya, 2012). As well as cultural issues, the in luence of global culture is also become a problem in Bali because it in luences the identity and character of people of Bali, many people of Bali have been in luenced by global culture (Mukiroh & Setiyorini, 2012).…”

Identifying Visitor Preferences for Locations and Features in Bogor Botanical Garden, Indonesia, Using GPS Tracking and Geotagged Photos

“…A common problem facing modern botanical gardens is that people's motivation for visiting them is shifting from education about conservation issues to a more complex tourism context (Ballantyne, Packer, and Hughes, 2008). In the case of Bogor Botanical Garden (BBG), Indonesia, visitors' motivations include not only the acquisition of botanical knowledge, but also the opportunity to escape from their daily activities, gather with relatives, and enjoy nature (Hermansyah and Waluya, 2012). A better understanding of visitors' perceptions and preferences regarding the BBG is essential to managing for the sustainability of recreation and tourism at the site.…”