Tourism industry employing personal experience marketing tools

Abstract

With the concept of the experience economy in place, the evolution of the exchange object has made a step further to integrate experiences, calling forth a need for a marketing complex which would reflect the experiences and manage them. The concept of experience marketing was established and developed alongside the development of the concept of experience economy. Many scientists view tourism as a sector of service economy, which suggests that, as applied to the tourism industry, the experience marketing instrument will promote a sustained development of tourist service consumer catering activities.

Analysing Gender Specificities Of The Event Marketing Consumers

“…In his work, Dyachenko (2013) emphasized the process of 'theatricalization of hospitality' -the phenomenon of organizing advancing of regions as a specific product; Novichkov (2011), Dolgova (2018 and others are also focused on the hospitality marketing. Achievement of the goals of marketing of the regions is determined by the struggle for financial, scientific-technical and human resources (Khavanova et al, 2014). Mechanism for advancing with the help of the event marketing takes place through attracting audiences' attention to certain areas by means of arranging scaled events (Klimova & Vishnevskaya, 2014;Warren et al, 2018).…”