With the concept of the experience economy in place, the evolution of the exchange object has made a step further to integrate experiences, calling forth a need for a marketing complex which would reflect the experiences and manage them. The concept of experience marketing was established and developed alongside the development of the concept of experience economy. Many scientists view tourism as a sector of service economy, which suggests that, as applied to the tourism industry, the experience marketing instrument will promote a sustained development of tourist service consumer catering activities.

The article gives focus to the cluster approach as a strategic development tool securing consistent and sustainable tourism development. The authors dwell upon the preconditions for boundary-region tourism development and identify the factors contributing to the successful generation and stable development of the boundary-region tourist clusters.

The article focuses on the potential of Siberia’s recreational resources, with special emphasis laid on such unique ecosystems as Lake Baikal and Lake Teletskoe, as well as thermal spas, mineral springs and peloid wells of the Republic of Buryatia, the Altai Republic, the Tyva Republic, the Republic of Khakassia, Zabaykalsky Krai and Altaysky District (Altaysky Krai).