2020
DOI: 10.1016/j.jhtm.2019.11.010
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Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation

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Cited by 90 publications
(68 citation statements)
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References 63 publications
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“…Hence, innovation in production has significant importance. According to the previous studies, innovation in production promises for goodwill as well as notable business gains for a food company (Casais, Fernandes, & Sarmento, 2020). The present study has explored that innovation in production has a significant influence on local product promotion of food companies in Thailand.…”
Section: Innovation In Production and Local Product Promotionmentioning
confidence: 93%
“…Hence, innovation in production has significant importance. According to the previous studies, innovation in production promises for goodwill as well as notable business gains for a food company (Casais, Fernandes, & Sarmento, 2020). The present study has explored that innovation in production has a significant influence on local product promotion of food companies in Thailand.…”
Section: Innovation In Production and Local Product Promotionmentioning
confidence: 93%
“…El Marketing Relacional apoya al sector turístico pues permite tener relaciones a largo plazo con los clientes, es decir, está vinculado a la fidelización por que los visitantes demandan una experiencia más personalizada. El turismo requiere de información, relaciones entre el cliente y proveedor, lo que hace que esa experiencia sea un desafío para cada empresa (Casais et al, 2020).…”
Section: Cambio Del Marketing Relacionalunclassified
“…El marketing de relaciones trata de brindar experiencias y confianza al visitante, por lo que el emprendedor turístico, las instituciones públicas y gobiernos locales podrían utilizar el marketing de relaciones como un instrumento estratégico, para alcanzar una ventaja competitiva y obtener la confianza de los visitantes (Casais et al, 2020).…”
Section: Programa De Fidelidad Para Recompensa Al Turistaunclassified
“…P2P platforms differ from other operation modes, the subject of the transaction are peer individuals is a striking difference, which offer opportunities for both parties an in-depth understanding and offline interaction [8,9], convenient to establish social relations. In addition, the peers can optionally switch roles on both supply and demand sides, so many of them are so-called "prosumer" [1,7,[10][11][12][13][14].…”
Section: Introductionmentioning
confidence: 99%