Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota, USA

Phillips, WooMi Jo; Wolfe, Kara; Hodur, Nancy M.; Leistritz, F. Larry

doi:10.1002/jtr.879

Cited by 169 publications

(122 citation statements)

References 60 publications

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“…They concluded that destination image positively affects destination attachment and overall satisfaction. Phillips et al (2013) also found that destination image directly influences trip perceived value and revisit intention, and it indirectly influences tourist overall satisfaction and intention to recommend. Sun, Chi, and Xu (2013) also found that destination image has a significant and positive impact on trip perceived value and tourist satisfaction.…”

Section: The Role Of Destination Image In the On-travel And Post-travmentioning

confidence: 93%

“…One of the powerful factors influencing tourists' decision-making behavior and the choice of destination is destination image (Assaker, Esposito Vinzi, & O'Connor, 2011;Bigné, Sánchez, & Sánchez, 2001;Chen & Tsai, 2007;Chen et al, 2013;Chi & Qu, 2008;Kozak & Decrop, 2009;Nicoletta & Servidio, 2012;Phillips, Wolfe, Hodur, & Leistritz, 2013;Sonmez & Sirakaya, 2002;Tavitiyaman & Qu, 2013). Destinations which have a positive and strong image are more likely to be chosen by tourists (Echtner & Ritchie, 2003;Tavitiyaman & Qu, 2013;Zahra, 2012) than those without.…”

Section: Iran and Its Image In The Worldmentioning

confidence: 96%

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Analyzing the Pre-Travel, On-Travel, and Post-Travel Behaviors of Iran’s First-Time Visitors

Akhoondnejad¹

2015

Journal of Travel & Tourism Marketing

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This study was designed to gain an understanding of the perceptions of foreign tourists traveling to Iran of the image of Iran (both pre-and post-travel), trip value, satisfaction, intention to revisit Iran, and likelihood to recommend Iran as a travel destination to others. The empirical data was conveniently obtained from 298 tourists who visited Iran. Using SPSS 19 and LISREL 8.8 programs, the results showed that there was a significant difference between the pre-and post-travel image of Iran. Before the visit, tourists had a negative image of Iran. This changed, however, after their visit. The results also showed that the post-travel image directly influenced trip value and tourist satisfaction. Furthermore, trip value and tourist satisfaction directly influenced revisit and recommend intentions.

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Section: The Role Of Destination Image In the On-travel And Post-travmentioning

confidence: 93%

Section: Iran and Its Image In The Worldmentioning

confidence: 96%

Analyzing the Pre-Travel, On-Travel, and Post-Travel Behaviors of Iran’s First-Time Visitors

Akhoondnejad¹

2015

Journal of Travel & Tourism Marketing

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“…The reasons and motivations scale for one year of abroad study was based on Park and Njite [65]. The scale to measure image in tourist destination selection in the context of students´ mobility was based on Beerli, Palacio, Martıń [66], and Phillips et al [67]. The scale to measure the sources of information was based on Morais and Lin [49].…”

Section: Delphi Technique To Adapt the Scales Of Measurementioning

confidence: 99%

The Challenge to Foster Foreign Students’ Experiences for Sustainable Higher Educational Institutions

Palacios

Hernández

2018

Sustainability

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While most companies are developing strategies that focus on responsibility and sustainability, recent discussions in higher educational institutions query the contribution of university social responsibility. Based on the theory of stakeholders and the new strategic paradigm of universities becoming sustainable corporations, the purpose of this paper is to determine Erasmus students' opinions on their experiences abroad, as they relate to the importance they attribute to their emotions, and their relationship with and loyalty to their host university's country as a tourism destination. The method inquired into Erasmus students' impressions when studying in Spain through an ad hoc questionnaire based on academic literature and the Delphi technique. Survey data was analyzed through an exploratory factor analysis and partial least squares structural equation modeling. The study is a first attempt at analyzing experiential marketing in Erasmus students, who we considered tourists. The results support experiential marketing as a key approach for achieving sustainability in universities. The paper draws attention to the need for institutions to be more aware of the needs of foreign students as important stakeholders when designing mobility programs, as well as suggestions on how this awareness can be cultivated, in order to contribute to the consolidation of the selected country as a tourism destination.

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“…There are also recommendations on the importance of tourism destinations in maintaining a high level of satisfaction by offering services that make the most of the destination, as high satisfaction is an important factor in visitors engaging in positive WOM with potential visitors (Phillips, Wolfe, Hodur, & Leistritz, 2013).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain)

Carrasco-Santos¹,

Meléndez²

2016

TMS

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Keywords: Cultural tourism, word-of-mouth, museums. ResumenEl boca a boca se ha convertido en un área relevante de la investigación en la actividad turística en las últimas décadas. Sin embargo, los efectos en esta recomendación de las emociones de los turistas es un área poco desarrollada, sobre todo en el turismo cultural. Este turismo es el segundo sector más importante en términos de número de llegadas de turistas en los países con turismo significativo, como España. Haciendo un balance de los avances recientes en el turismo cultural, este artículo explora los factores específicos que pueden afectar a los visitantes para realizar recomendaciones después de haber realizado una visita a un museo, en este caso, el Museo Picasso de Málaga (España). Como un enfoque novedoso, se diseñó un experimento (una visita guiada por algunas obras preseleccionadas y la realización de un autorretrato), realizado con 127 personas que visitaron por primera vez el Museo Picasso, de los cuales el 52,8% eran españoles y el 47,2 restante eran turistas internacionales. Los resultados muestran que la activación de emociones en turistas y no turistas, cuando están realizando actividades culturales, tiene un efecto positive en su satisfacción, afectando esto positivamente a la recomendación del museo.Palabras clave: Turismo cultural, word of mouth, museos..

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Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota, USA

Cited by 169 publications

References 60 publications

Analyzing the Pre-Travel, On-Travel, and Post-Travel Behaviors of Iran’s First-Time Visitors

Analyzing the Pre-Travel, On-Travel, and Post-Travel Behaviors of Iran’s First-Time Visitors

The Challenge to Foster Foreign Students’ Experiences for Sustainable Higher Educational Institutions

The role of satisfaction in cultural activities’ word-of-mouth. A case study in the Picasso Museum of Málaga (Spain)

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