Tourists' Intention of Returning to a Visited Destination: Cruise Ship Passengers in Cartagena de Indias, Colombia

Abstract

This study contributes to the growing literature on repeat visitation by examining the factors that affect a cruise ship passenger's stated likelihood of returning to a visited port as a stayover tourist. Results from a survey on cruise ship passengers that stopped in Cartagena de Indias (Colombia) during the second semester of 2009 suggest that about one half of the respondents plan a return trip to the area. We show that the probability of returning to the destination depends positively on the residence geographic area, on the level of satisfaction declared by the passenger, on the time spent out the ship, and especially on whether the tourist usually travels in cruises. The average visitor wanting to return as stayover tourist is thus male, lives in the Caribbean area, is highly educated, young, on his first cruise, on an self-organized visit, and has spend a lot of time in port and experienced satisfactory services and security.

International Medical Travelers’ Behavioral Intention: An Empirical Study in Iran

“…It must be pointed out that in tourism there are some obstacles affecting the RI of a destination, particularly time and cost (Brida & Coletti, 2012). Nevertheless, travelers who are satisfied with a destination are not guaranteed to return but a dissatisfied visitor will almost certainly not return, therefore satisfaction has a close relationship with RI (Brida & Coletti, 2012). Thus, travelers' satisfaction with a destination, rather than with a facility, might create repeat visits (Kozak & Rimmington, 2000).…”

“…Furthermore, the author declared that travelers who are revisiting a destination are more price-sensitive compared with first-time visitors, indicating that the probability of a return can also be a function of prices at the destination. It must be pointed out that in tourism there are some obstacles affecting the RI of a destination, particularly time and cost (Brida & Coletti, 2012). Nevertheless, travelers who are satisfied with a destination are not guaranteed to return but a dissatisfied visitor will almost certainly not return, therefore satisfaction has a close relationship with RI (Brida & Coletti, 2012).…”

Impact of the destination image on cruise repeater’s experience and intention at the visited port of call

“…The scale used to evaluate items followed variation logic between one and ten, where one indicates the lowest level of evaluated perception, and ten defines the highest rating of the interviewee. Although many research context studies favor the Likert scale which ranges from four to seven levels (Brida and Coletti, 2012;Brida et al, 2012c;Pranic et al, 2013;Parola et al, 2014;Sanz-Blas and Carvajal-Trujillo, 2014), the ten level scale used in this study was also used by Petrick (2002Petrick ( , 2011. These variations in the levels of the assessment scale largely reflect the effort of each of these studies to adapt to the interviewees, research context, and users of the information generated.…”

“…Of course, the above mentioned is part of a reality generally characterized by a lower degree of spending in ports of call compared to what is spent aboard the ship (Gibson and Bentley, 2007;Larsen et al, 2013). However, the expectation of the local tourism offer to increase the revenue generated by cruise visitors consists in stimulating the intention to visit the same destination again (Brida and Coletti, 2012;Brida et al, 2012a;Hui et al, 2007).…”

Stakeholder Orientation in Cruise Lines’ Mission Statements

“…Most managerial and economic contributions dealing with the cruise industry refer to the tourism and service management perspectives or to the maritime economic approach and are focused on several research domains, such as the evolution of the supply/demand of the industry [2], the economic impact on cruise port destinations [5][6][7][8][9] or cruiser behavior [10,11]. Following the results of an in-depth systematic review of cruise research literature, Papathanassis and Beckmann [4] state that extant literature is still limited with respect to the wide managerial and economic implications stemming from cruise activities.…”