“…However, this does not appear to be the case with regard to cognitive effort. Cognitive effort is a far more challenging construct to define and study empirically (Botvinick & Braver, ; Dunn & Risko, ; Kurzban, ; Westbrook & Braver, ). Although many accounts have attempted to generalize the energetic aspect of physical effort accounts to cognitive effort accounts (Baumeister, Bratslavsky, Muraven, & Tice, ; Boksem & Tops, ; Gailliot & Baumeister, ), this premise has been met with a large amount of skepticism on the basis of theoretical and empirical grounds (e.g., Botvinick & Braver, ; Carter & McCullough, ; Gibson, ; Hockey, ; Inzlicht & Schmeichel, , ; Job, Walton, Bernecker, & Dweck, ; Kelly, Sünram‐Lea, & Crawford, ; Lange & Eggert, ; Lurquin et al, ; Kurzban, ; Kurzban, Duckworth, Kable, & Myers, ; Raichle & Mintun, ; Vadillo, Gold, & Osman, ; Westbrook & Braver, ).…”