“…On the other hand, recent research has found that rather than be passive players, sustainable entrepreneurs are active agents in convincing important stakeholder groups [14,15]. This research has made recent gains by arguing sustainable ventures are more likely to survive when they: synchronize their activities with socioeconomic and biophysical context [16]; use resistant, reactive, anticipatory, and innovation-based behavior [17]; gain expertise in normative, interpersonal and strategic competencies [18]; or attempt to change institutions themselves [14,19,20]. Nevertheless, this literature has yet to uncover the unique legitimation strategies that sustainable entrepreneurs deploy in their quest to gain resources.…”