With the continuous development of the social economy, the competition in different fields is becoming more and more intense, so it will also put forward higher requirements for the cultivation of talents. Vigorously developing subject competitions is not only to cultivate talents who can better connect with the society, but also to effectively enhance students' own innovation ability. It is also of great significance to enhance social vitality and promote national development. This article takes the subject competition as the starting point of the research, through in-depth analysis of the functional effect of the subject competition, the principles and practice of the logistics management innovative talent training model based on the subject competition, and the guarantee mechanism, etc. The cultivation of innovative and entrepreneurial ability of college students has greatly promoted the quality of high-quality logistics management innovation talents, with remarkable results.