2012
DOI: 10.1177/1527476412468621
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Tracing Attentions

Abstract: Simultaneous media use has become a prominent part of the contemporary media landscape. While critical media scholars continue to presume that audiences engage media one at a time, industries and advertisers are increasingly examining how viewers split their attentions across multiple screens at once, and how best to integrate these screens into synergized content streams. This article relates industry discourses on simultaneous media to longer-standing interest in audience inattention, specifically the ways t… Show more

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Cited by 29 publications
(7 citation statements)
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References 37 publications
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“…Within a more specific industry discourse, it has been used to refer to applications designed to be used alongside specific individual programs, or social television apps such as tvtag (formerly GetGlue, and now defunct) or Miso TV, which have operated across television in general (Lee and Andrejevic, 2014: 51–2). Daniel Hassoun has provided a useful analysis of simultaneous media use, within which he includes the use of both dedicated second screening apps and social networking sites, although this analysis remains mostly at a macro level (Hassoun, 2014). My interest within this article, however, is focused on the use of technologies such as social media, not designed specifically as a second screening application, but instead adopted and adapted by users to fulfil this need.…”
Section: Second Screeningmentioning
confidence: 99%
“…Within a more specific industry discourse, it has been used to refer to applications designed to be used alongside specific individual programs, or social television apps such as tvtag (formerly GetGlue, and now defunct) or Miso TV, which have operated across television in general (Lee and Andrejevic, 2014: 51–2). Daniel Hassoun has provided a useful analysis of simultaneous media use, within which he includes the use of both dedicated second screening apps and social networking sites, although this analysis remains mostly at a macro level (Hassoun, 2014). My interest within this article, however, is focused on the use of technologies such as social media, not designed specifically as a second screening application, but instead adopted and adapted by users to fulfil this need.…”
Section: Second Screeningmentioning
confidence: 99%
“…Esta interacción lúdica con un personaje de ficción en las redes sociales, que se vuelve parte de la rutina diaria del interactor, está en fuerte contraste con la modalidad de recepción "inmersiva" de la mayoría de los mundo ficcionales, en los que el interactor necesita dedicar un período de tiempo muy preciso, para poder consumir un producto cultural, ya sea una novela, un libro de historietas, un film, un episodio de una serie televisiva o de internet, o un videojue-go -incluso aunque cada vez más espectadores están consumiendo estos diversos medios de una manera "distraída" (Dawson, 2007;Berman & Kesterson-Townes, 2012;Hassoun, 2014).…”
Section: Conclusionesunclassified
“…Other research has focused on the social circumstances of second screen use (Wilson, 2016), the spatial transformation of TV (Stauff, 2015), on the changing relationships between producers and audiences (Bennett, 2012), and on the second screen's potential to heighten a sense of citizenship (Selva, 2016). Dan Hassoun's rich work has shown how the second screen is policed in the cinema (Hassoun, 2016) and in the classroom (Hassoun, 2015) and how it relates to broader concerns of simultaneous media use (Hassoun, 2012(Hassoun, , 2014. Adding to this growing body of research I want to focus more on the conceptual and theoretical implications of the second screen.…”
Section: Introductionmentioning
confidence: 99%