Our understanding of the response of vascular, terrestrial plants to nitrogen (N) addition is advanced and provides the foundation for modern agriculture. In comparison, information on responses of marine macroalgae to increased nitrogen is far less developed. We investigated how in situ pulses of nitrate (NO3 (-)) affected the growth and N physiology of Macrocystis pyrifera by adding N using potassium nitrate dissolution blocks during a period of low seawater N concentration. Multiple parameters (e.g. growth, pigments, soluble NO3 (-)) were measured in distinct tissues throughout entire fronds (apical meristem, stipe, adult blade, mature blade, sporophyll, and holdfast). Unexpectedly, N fertilisation did not enhance elongation rates within the frond, but instead thickness (biomass per unit area) increased in adult blades. Increased blade thickness may have enhanced tissue integrity as fertilised kelp had lower rates of blade erosion. Tissue chemistry also responded to enrichment; pigmentation, soluble NO3 (-), and % N were higher throughout fertilised fronds. Labelled (15)N traced N uptake and translocation from N sources in the kelp canopy to sinks in the holdfast, 10 m below. This is the first evidence of long-distance (>1 m) transport of N in macroalgae. Patterns in physiological parameters suggest that M. pyrifera displays functional differentiation between canopy and basal tissues that may aid in nutrient-tolerance strategies, similar to those seen in higher plants and unlike those seen in more simple algae (i.e. non-kelps). This study highlights how little we know about N additions and N-use strategies within kelp compared to the wealth of literature available for higher plants.