Transformation and Development of Restaurant Business Enterprises of Ukraine During the Pandemic

Hrebeniuk, H.; Марценюк, Лариса Володимирівна; Zadoya, V.; Pikulina, O.

doi:10.32702/2306-6814.2021.7.14

Investytsiyi: Praktyka Ta Dosvid

2021

DOI: 10.32702/2306-6814.2021.7.14

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Transformation and Development of Restaurant Business Enterprises of Ukraine During the Pandemic

H. Hrebeniuk¹,

Лариса Володимирівна Марценюк²,

V. Zadoya³

et al.

Abstract: Transport named after Аcademician V. Lazaryan TRANSFORMATION AND DEVELOPMENT OF RESTAURANT BUSINESS ENTERPRISES OF UKRAINE DURING THE PANDEMIC Автори наголошують, що в умовах карантинних обмежень, що істотно вплинули на роботу підприємств ресторанного бізнесу, в якості антикризових заходів на перший план виносяться питання гнучкості та швидкості реакції підприємств ресторанного бізнесу. Це передбачає запровадження нових напрямків роботи в умовах жорсткого карантину та впровадження нових актуальних трендів в ум… Show more

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Cited by 4 publications

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International experience and current trends in the development of the gastronomy tourism market of the European region in the conditions of COVID-19

Zhylenko

Dolhiier

2021

Journal of Economics and International Relations

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The sphere of tourism business is one of the most powerful and promising sectors of the national economy of the world. Today the modern alternative destination is gaining popularity - gastronomic tourism, which is a specialized type of tourism and includes acquaintance with the national culinary traditions of the world, as well as tasting of food and beverages, which is a synthesis of ecology, culture and production. The subject of research in the scientific article is the current international trends in the development of the gastronomic tourism market of the European region. The aim of the article is to assess the international trends in the development of the gastronomic tourism market and identify key trends for improving the gastronomic tourism market in the current conditions of COVID-19. In this scientific work the following research methods are used: descriptive, historical-geographical, comparative, statistical, systematization and generalization, terminological analysis, analytical, cartographic. The results of research on this topic can be used in the field of restaurant and hotel business and tourism as ideas for the development and increase of competitive advantages in business, as well as presented for discussion at seminars and conferences in this field. Conclusions: the study of current international trends and innovative trends in the market of gastronomic tourism in the European region allowed to identify key areas and key trends in the functioning, improvement and further promotion of gastronomy as an alternative direction of tourism in the current environment.

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International experience and current trends in the development of the gastronomy tourism market of the European region in the conditions of COVID-19

Zhylenko

Dolhiier

2021

Journal of Economics and International Relations

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Використання Інформаційно-Комунікаційних Технологій В Ресторанному Бізнесі В Період Пандемії Covid-19

Fedosova¹

2022

Економіка та суспільство

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Пандемія COVID-19 призвела до масштабної кризи у ресторанному бізнесі. Ресторатори стали шукати нові шляхи розвитку та активного впровадження інформаційно-комунікаційних технологій у роботу своїх закладів, внаслідок чого сильно змінилися споживчі звички та купівельна поведінка. Автори провели дослідження змін у роботі закладів та ставлення гостей ресторану до цих нововведень. Як показали результати, незважаючи на всі негативні моменти, наслідки пандемії призвели до низки позитивних змін у поведінці як споживачів, так і власників ресторанів. QR-меню, розповсюдження служб доставки, реклама в соціальних мережах, таргетинг, розробка власних сайтів, мобільних додатків та багато іншого зробили багато закладів більш мобільними та сучасними. На ринку залишилися лише найкращі, яким вдалося пережити кризу та привернути увагу споживачів.

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Restaurant Business Market in Ukraine: Analysis of Influencing Factors

Klievtsov,

Pryimak

2021

T&MU

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Objective. The objective of the present article is to study the restaurant business market in Ukraine in recent years on the basis of statistical data, as well as to identify and study the factors that mainly influenced the development of the food market and their consequences. Methods. In the study of the functioning of the restaurant business market of Ukraine in recent years, such empirical and theoretical research methods were used as: Monitoring — the dynamics of the restaurant business in Ukraine to identify changes. Deduction — to identify factors that affect the functioning of the restaurant business. Analysis — determining the reasons for the impact of the factors on the restaurant business market. Comparison — to determine the results of the impact of the factors on the functioning of the market of restaurant services. Results. The state of Ukraine’s restaurant business in the past decade was analyzed, and special attention has been paid to recent years. The study was conducted on the basis of statistical data and showed that the restaurant business market in Ukraine is in a difficult situation, many companies are suffering losses and bankruptcies. The reasons for the damage to the restaurant service sector were also identified. It is established that the following reasons are the following: reduction of the number of potential consumers, increase of competition in the restaurant business market, change of the structure of population expenditures, as well as quarantine restrictions, which have become the main causes of decline for food establishments in recent years. The comparison of the profit of restaurant enterprises for 2017 and 2020 is made on the basis of statistical data. Based on the results of this comparison, the percentage of losses of the restaurant business in Ukraine was calculated. The number of restaurant establishments that went bankrupt during the quarantine restrictions has also been established.

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Transformation and Development of Restaurant Business Enterprises of Ukraine During the Pandemic

Cited by 4 publications

References 2 publications

International experience and current trends in the development of the gastronomy tourism market of the European region in the conditions of COVID-19

International experience and current trends in the development of the gastronomy tourism market of the European region in the conditions of COVID-19

Використання Інформаційно-Комунікаційних Технологій В Ресторанному Бізнесі В Період Пандемії Covid-19

Restaurant Business Market in Ukraine: Analysis of Influencing Factors

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