According to the UN, more than 74 % of the Russian population lives in rural areas. Despite the growth of urbanization on a global scale, reducing the number of rural localities, rural territories make up a significant share in the spatial structure of Russia. With the growth of globalization, it is increasingly difficult for rural residents to preserve their original national traditions, but at the same time, their way of life is specific, which leads to a special structure of requirements for the quality of life. In practice budget financing for providing vital services to the population of administrative divisions of the state is regulated through norms and regulations. In recent years there has been a general decline in the ability of municipalities to selffinancing of expenses, necessary for the organization of normal living conditions. Low concentration of population in rural areas leads to a decrease in the effect of budgetary mechanisms, forming an increased load on self-sufficiency. The article examines the state of providing services to the rural population (on the example of the Voronezh region) and offers recommendations for improving its efficiency.