Transforming traditional business into online: The impact of COVID-19 pandemic on consumer behavior

Bytyçi, Shaip; Shala, Venet; Ziberi, Besime; Myftaraj, Ervin

doi:10.22495/jgrv10i2siart10

Cited by 8 publications

(7 citation statements)

References 10 publications

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“…Studies also have shown the instrumental role of technology in changing consumer avoidance purchasing behaviour (Bytyçi, Shala, Ziberi, & Myftaraj, 2021;Dong et al, 2022;Stern, Georgsson, & Carlsson, 2021). The role of technology can be further analysed to understand the aspects where it has affected the consumer behaviour at most.…”

Section: Abstract Co-occurrence Analysismentioning

confidence: 99%

The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining

Bashar

Nyagadza

Ligaraba

et al. 2023

AGJSR

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PurposeThis paper is a bibliometric analysis of articles published on the influence of Covid-19 on consumer behaviour.Design/methodology/approachBiblioshiny and VOSviewer applications are employed for the bibliometric analysis and visualisation, respectively.FindingsThe most influential documents, authors, affiliations, countries and journals are presented. Citation, Co-citation and keyword co-occurrence analysis is conducted and presented in the form of a clustered network diagram.Practical implicationsThis paper found three main themes of the research in consumer behaviour amid Covid-19 a) Food purchasing decisions and food wastage, b) Adoption of technology and c) Intrinsic and extrinsic influence on consumer behaviour.Social implicationsThe Covid-19 pandemic has shaken the world’s economy and left behind its adverse effect on almost every walk of life. Consumer behaviour is no exception, studies have reported paradigm shifts in the way consumers are reacting to marketing stimuli, making purchase and consumption decisions. For the marketers to sustain profitability, they need to understand the changing behaviour and tailor their offerings accordingly.Originality/valueThe article offers the emerging theme and sub-themes in the consumer behaviour research that leads to future expansion of this research domain.

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Section: Abstract Co-occurrence Analysismentioning

confidence: 99%

The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining

Bashar

Nyagadza

Ligaraba

et al. 2023

AGJSR

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“…On the customer side of business, Bytyçi et al (2021) distributed surveys to 1,250 people in Kosovo, North Macedonia and Albania. They were endeavoring to understand customers' behavior due to the Covid-19 lockdown; the results showed changes in buying behavior, with consumers shifting to online purchases.…”

Section: Logistics and Supply Chain Companies' Customer Base And Digi...mentioning

confidence: 99%

“…On the customer side of business, Bytyçi et al . (2021) distributed surveys to 1,250 people in Kosovo, North Macedonia and Albania.…”

Section: Literature Reviewmentioning

confidence: 99%

Digitization policy design and implementation in the logistics and supply chain sector during the time of Covid-19

Mishrif

Khan

2023

JILT

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PurposeThe border closure and lockdowns due to Covid-19 pandemic resulted in partial closure of many industrial and commercial complexes, halted the performance of key strategic sectors such as logistics and supply chains, and thus disrupted the global value chains and the economy. The authors argue, however, that the pursuit of survival has driven companies to innovate and use digitization to overcome the negative consequences of the pandemic. More specifically, in this paper the authors aim to assess the success and challenges faced by companies in digitization policy design, adoption and implementation and their effects on firms’ operation, outputs and customer base during Covid-19.Design/methodology/approachSixty-one samples of the companies surveyed between 10 January and 30 April 2021 were analyzed, using the Krushkal–Wallis test and Independent-Samples Mann–Whitney U test to identify the relationships between variables including operation, overall output, customer base, digitization policy, technology use and implementation costs of new technologies.FindingsResults revealed a positive impact of digitization on the operation and overall outputs, while no effect was observed on the customer base. Analysis also showed that only 1.8% of companies were able to fully implement digitization, and that the cost of technology prevented most companies from using emerging technology or implementing their digitization policy.Research limitations/implicationsWhile the research has practical implications, it is not without flaws. For instance, the outcome of technology varies as per geographic area and people. The study was conducted in the Sultanate of Oman, a developing country in the Middle East region; therefore, it is difficult to generalize the outcomes suited to developed countries. The developed countries usually have a population quite used to the advanced technologies so some of the issues raised in the study might not work in the logistics and supply chain sectors of the developed countries. Such countries need separate studies.Practical implicationsThe findings will have implications for both supply chain companies as well as the technology providers. The supply chain companies will invest in technology infrastructure and add technology as an important component in their business models. The technology providers will consider the costs of implementation and adoption issues of technology in the supply chain companies.Originality/valueTo the best of authors' knowledge, no work has been produced on logistics and supply chain companies considering the technological sustainability during the time of Covid-19. The study will improve understanding of the digitization policy design, adoption and implementation and their effects on logistics and supply chain companies’ performance.

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“…Introduction 1 The coronavirus disease 2019 (COVID-19) pandemic belongs to external, unpredictable, random factors that affect all areas of life, especially economic life (Nicola, et al, 2020;Lussier, Hartmann, 2020; Jonhston, Cortez, 2020). The restrictions and lockdown introduced in Poland and many other countries forced almost all economic sectors to transfer their activities to the Internet.…”

mentioning

confidence: 99%

“…Inability and limitations of direct interpersonal contacts made it necessary to use remote forms of communication. In these conditions, enterprises, primarily commercial and service ones, were forced to serve their customers online (Pantano, et al, 2020;Bytyçi, et al, 2021). As a result, companies, institutions, and offices were forced to accelerate the digitization processes.…”

mentioning

confidence: 99%

The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic

Szwajca

2022

Foundations of Management

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In the new reality caused by the coronavirus disease 2019 (COVID-19) pandemic, consumers had to face many challenges, primarily the need to make purchases remotely. Consequently, consumers have been forced to use digital communication channels more often, and many have been forced to use these channels for the first time. The aim of the article is to answer the following question: How did the pandemic affect the preferences of Polish consumers with regard to the use of digital communication and service channels? The article also indicates the requirements and expectations of consumers with regard to digital service channels after the pandemic. The research methodology was based on a critical analysis of the literature, secondary data analysis, and deductive reasoning. The main conclusion from the conducted research is the statement that the pandemic did not significantly change the preferences of Polish consumers regarding the use of digital communication and service channels.

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Transforming traditional business into online: The impact of COVID-19 pandemic on consumer behavior

Cited by 8 publications

References 10 publications

The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining

The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining

Digitization policy design and implementation in the logistics and supply chain sector during the time of Covid-19

The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic

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