N o . 2 0 2 0 / 3 • china perspectives Special feature china perspectives "合坐"一張桌子 "合作"一個項目 "合做"一個夢想 Our innovative and beautiful workspaces are home to a diverse community of companies and individuals who INTERACT COLLABORATE AND DO BUSINESS WITH ONE ANOTHERFounded by a white South African entrepreneur with his Hong Kongese architect wife, the Hub is a coworking space provider that has been operating in Shanghai since late 2015. 1 In April 2018, at the time of its acquisition by an American giant among the shared office providers, it already had 24 locations across Asia -15 in Shanghai alone, with the others in Beijing, Hong Kong, and Vietnam -and more than 10,000 members. 2 As indicated by the promotional material quoted above, the Hub's marketing strategy is to emphasise the collaborative dimension of the coworking experience: it attracts free-lancers, start-ups, small and medium-sized enterprises, and branches of multinational corporations not only by promising reduced costs, office service, flexibility, and a "fun" working environment, but also, and more importantly, by promoting itself as a platform that facilitates social interactions. 3 In other words, it claims to be, besides an office space, a cross-border community.